Developer Technologies Product Marketer
Esri•Redlands, CA
•$96,000 - $100,000
About The Position
The Developer Technologies Product Marketer champions the needs of the developer community and evangelizes key product and technology capabilities. The role develops and implements effective marketing plans and activities throughout the customer journey. It involves aligning marketing with product development, creating persona-based positioning and go-to-market plans, coordinating launches and enablement, researching markets, measuring performance, and producing engaging product content.
Requirements
- Two years of experience in the job offered or two years of experience in a related occupation.
- Experience with Microsoft Excel, Microsoft PowerPoint, and Microsoft Word.
- Experience with cloud-based visual collaboration platforms such as Lucid Chart or Miro.
- Experience with UAT, data analytics, SQL, Figma, and marketing automation tools.
- Bachelor’s degree or foreign equivalent in Computer Science, Information Systems, Computer Engineering, Electronics Engineering, or a related field.
Responsibilities
- Develop strategic product marketing plans and campaigns to drive awareness, demand, and adoption of ArcGIS products.
- Align product marketing efforts and strategy with product development efforts and product roadmaps.
- Develop user and buyer personas for assigned products based on ArcGIS product target audiences.
- Develop persona-based product positioning, messaging, and go-to-market plans for assigned products.
- Execute product marketing strategies and campaigns to drive awareness, demand, and adoption of assigned products.
- Lead, coordinate, and execute new product launches, internal communications, and multichannel enablement.
- Conduct market research and use understanding of the competitive landscape to influence product messaging.
- Measure and analyze the performance of product marketing plans and associated strategies.
- Create engaging content, including web pages, videos, case studies, press releases, advertisements, and product resources.
- Develop key performance indicators to measure product performance in the market.
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- Basic and supplemental life insurance for employees and their families
- 401(k) program
- Profit-sharing program
- Minimum accrual of 80 hours of vacation leave
- Twelve paid holidays throughout the calendar year
- Opportunities for personal and professional growth
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What This Job Offers
Job Type
Full-time
