Demo Content Creator
About The Position
SharkNinja is a global product design and technology company that creates lifestyle solutions. The company is building an AI-native culture and encourages experimentation and adoption of new tools. SharkNinja makes Shark and Ninja products, focusing on solving real consumer problems with innovative engineering. The Proof Demo Lab, located in a new SN Studios facility in Irvine, is where product performance is rigorously tested and showcased. The role of a Demo Content Creator is to make consumers see the innovation and performance of SharkNinja products through compelling demo content.
Requirements
- Real experience making product demo content (brand, agency, creator, or own channel).
- A body of work where the product is the hero and performance is the point.
- Proof of ability to ideate, test, shoot, and edit.
- The nerve to hit record before the thought gets safe.
- Speed and scrappiness.
- Ability to produce volume without a drop in quality.
- A point of view that can be defended, with the grace to lose the argument and shoot it differently.
- Fluency in what makes people stop, save, and send content.
Nice To Haves
- Inventing new demo formats.
Responsibilities
- Own demo content end to end: ideation, product testing, shooting, editing, and publishing.
- Design product tests that prove performance and solve consumer problems.
- Shoot and edit demo content, ensuring the product's performance is the hero.
- Create content across various formats including 'the unlock', 'head to head', 'torture test', 'the mess', 'the object', and 'the everyday impossible'.
- Pitch demo ideas, name the claims they prove, and defend them.
- Understand the product line and engineering capabilities to generate demo ideas.
- Start ideation with the consumer problem.
- Design tests that are repeatable, honest, and impossible to argue with.
- Document product failure and capture before-and-after transformations.
- Protect the demo in the edit, ensuring the moment of impossible performance is central.
- Work as a one-person crew for shooting, lighting, and framing.
- Shoot in various conditions including high speed, macro, water, fire, food, dust, and mess.
- Prioritize vertical shooting and understand vertical cut as a distinct film.
- Shoot modularly to support social, retail, ecommerce, and paid media.
- Edit using Premiere or Resolve at speed with clean projects and sane organization.
- Build hooks that capture attention in the first two seconds.
- Utilize sound design to enhance the impact of the content.
- Find the key frames and cuts that make the content land and shareable.
- Deliver multiple ratios and lengths from a single shoot.
- Build demos that are universally understandable and travel globally.
- Read retention curves to understand audience engagement.
- Recut and repost underperforming videos.
Benefits
- medical insurance
- dental insurance
- vision insurance
- flexible spending accounts
- health savings accounts (HSA) with company contribution
- 401(k) retirement plan with matching
- employee stock purchase program
- life insurance
- AD&D
- short-term disability insurance
- long-term disability insurance
- generous paid time off
- company holidays
- parental leave
- identity theft protection
- pet insurance
- pre-paid legal insurance
- back-up child and eldercare days
- product discounts
- referral bonus program
- competitive health insurance
- retirement plans
- paid time off
- employee stock purchase options
- wellness programs
- SharkNinja product discounts
- high impact Learning Programs
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
