Content Creator

GeistM • New York, NY

12d • $65,000 - $75,000 • Hybrid

About The Position

GeistM is seeking a hands-on, maker-focused Content Creator to produce engaging paid-social creative and help build a reliable creator pipeline across client campaigns. The role works closely with Creative and Growth teams to turn approved concepts, briefs, and performance insights into content for testing and iteration across Meta, TikTok, and other relevant paid channels. The ideal candidate has strong visual instincts and practical production skills, is comfortable both behind and in front of the camera, and wants to develop a deeper understanding of performance creative.

The Content Creator produces and edits paid-social assets, films and appears in UGC-style content, repurposes creator footage into new variations, and helps source and manage external creators. The position also involves planning simple shoots, developing scripts and shot lists, reviewing creative for quality and brand alignment, coordinating creator deliverables, and keeping projects and files organized.

This is a hybrid position with one required in-office day per week. The salary range is $65,000–$75,000. A portfolio is required for consideration.

Requirements

• A portfolio demonstrating strong visual judgment through UGC, short-form video, social content, graphic design, photography, or related creative work; a portfolio is required for consideration.
• Experience creating content for Meta, TikTok, Reels, or other short-form platforms.
• Working knowledge of Canva and at least one video-editing platform such as CapCut, Adobe Premiere Pro, or similar.
• Confidence and a natural presence on camera, with the ability to adapt delivery to different brands and audiences.
• Strong visual storytelling instincts and an eye for composition, pacing, typography, hierarchy, and mobile-first creative.
• Practical knowledge of lighting, framing, audio, and short-form video production.
• Ability to follow a creative brief, apply feedback carefully, and manage multiple deadlines.
• Strong organization, communication, and file-management habits.
• Curiosity about advertising, audience behavior, creative testing, and what makes paid-social content perform.
• Experience with AI creative tools for ideation, visual development, editing, or content iteration.
• A collaborative, dependable approach and comfort working in a fast-moving creative environment.

Nice To Haves

• Experience sourcing or managing creators, influencers, or freelance production partners.
• Experience working with brand guidelines or across multiple visual identities.
• Familiarity with Adobe Creative Cloud, Figma, motion graphics, or additional design tools.
• Experience reviewing creative performance data and using insights to develop new iterations.
• Access to varied shooting environments or retail locations that can support different types of UGC production.

Responsibilities

• Create paid-social static and motion assets and campaign variations using Canva, Butter, Adobe Creator, or similar platforms, based on approved concepts and briefs.
• Ideate, film, and appear in platform-native UGC-style content for a range of consumer brands.
• Edit short-form video and UGC footage for Meta, TikTok, and other relevant paid channels using CapCut, Adobe Premiere Pro, or similar tools.
• Create product demonstrations, testimonials, problem-and-solution concepts, unboxings, lifestyle content, and other direct-response formats.
• Write and execute scripts, talking points, shot lists, hooks, and calls to action that communicate product benefits and campaign messaging.
• Plan and execute simple shoots, including product staging, lighting, framing, sound, locations, and props.
• Capture multiple hooks, angles, calls to action, and B-roll to produce testable variations.
• Review footage and creative assets for visual quality, clarity, brand alignment, and usability before submission.
• Repurpose existing creator footage into new edits, cutdowns, hooks, openings, captions, and messaging variations.
• Build iterations of winning assets while preserving the element being tested.
• Adapt creative for different platform specifications, placements, and aspect ratios while maintaining quality and clarity.
• Apply brand guidelines, required copy, legal or claims guardrails, and internal quality standards.
• Participate in creative reviews and use team feedback and performance insights to improve future creative.
• Contribute ideas, references, emerging trends, and creative opportunities to improve campaign output.
• Source and assess US-based creators based on campaign audience, category, location, creative style, and production requirements.
• Support creator outreach, briefing, communication, rates, usage requirements, timelines, feedback, and final delivery.
• Review external creator submissions and coordinate revisions or reshoots to ensure content is on brief and suitable for paid use.
• Maintain an organized creator roster and production pipeline, including rates, locations, content strengths, availability, deliverables, and usage permissions.
• Build professional relationships with creators and help develop a dependable creator network across client categories.
• Work cross-functionally with Creative and Growth teams to identify content needs, strong footage, winning concepts, and opportunities for new iterations.
• Organize project files, footage, and exports for efficient review, revision, and handoff.
• Manage multiple projects and deadlines while maintaining accuracy and attention to detail.
• Respond constructively to feedback and complete revisions accurately and on time.
• Take ownership of assigned work and communicate clearly about progress, deadlines, and production needs.

Benefits

• Work with well-known consumer brands across a variety of industries.
• Gain hands-on experience across content creation, UGC, paid-social creative, and creator partnerships.
• Hybrid work with one required day per week.
• Learn directly from experienced creative and performance marketing leaders.
• Work in a collaborative culture that values creativity, accountability, innovation, and continuous learning.

What This Job Offers

• Job Type: Full-time
• Education Level: No Education Listed