Content Creator

Surge Staffing • Columbus, OH

9d • Onsite

About The Position

Surge Staffing is seeking a creative, energetic, and highly motivated Content Creator & Social Media Specialist for its Marketing team at the corporate headquarters in Columbus, Ohio. The role develops engaging, high-quality content to strengthen brand awareness, increase audience engagement, support recruiting initiatives, and grow the company’s social media presence. The successful candidate is a strong storyteller who can create content across digital and social platforms and bring creativity, strategic thinking, communication skills, and knowledge of social media trends and best practices.

The position works collaboratively with Marketing, Recruiting, Sales, Operations, company leadership, and branch locations to communicate the Surge Staffing brand, culture, services, employment opportunities, and community involvement. Responsibilities span content creation and brand storytelling, social media management, video and digital production, strategy and campaign support, and analytics and performance reporting.

Requirements

• Bachelor’s degree in Advertising, Marketing, Social Media, Communications, Digital Media, Public Relations, or a related field.
• Experience creating content for major social media platforms, including LinkedIn, Facebook, Instagram, TikTok, and YouTube.
• Strong understanding of social media platforms, trends, algorithms, and best practices.
• Excellent written and verbal communication skills.
• Strong creative writing, storytelling, and content development abilities.
• Ability to create engaging short-form video and visual content.
• Knowledge of social media management and scheduling tools.
• Familiarity with graphic design, photography, and video editing software.
• Strong organizational and project management skills, including the ability to manage multiple projects, priorities, and deadlines simultaneously.
• Comfort appearing on camera and directing others during content creation when needed.
• Ability to collaborate across departments and with employees at all levels of the organization.
• Self-motivated, creative, resourceful, and able to take initiative.
• Strong attention to detail and commitment to maintaining brand consistency.
• Ability to adapt quickly to changing social media trends and digital technologies.

Nice To Haves

• Previous experience in content creation, social media management, digital marketing, advertising, or a related field.
• Experience with photography, videography, and video editing.
• Experience developing social media campaigns and content calendars.
• A portfolio or examples of previous social media, video, photography, or digital content work.

Responsibilities

• Develop creative, original content aligned with the company’s brand identity, marketing strategy, and business objectives.
• Create written, visual, and video content for social media, digital campaigns, recruiting initiatives, internal communications, and company events.
• Produce short-form videos, employee spotlights, recruiting campaigns, branch highlights, client success stories, community features, and other brand content.
• Write captions, social media copy, campaign messaging, and other marketing content.
• Capture and edit photography and video, and maintain a consistent brand voice, tone, and visual identity.
• Identify opportunities to showcase company culture, employees, services, clients, candidates, and community partnerships.
• Manage and support the company’s presence on LinkedIn, Facebook, Instagram, TikTok, YouTube, and emerging platforms.
• Develop and maintain a social media content calendar; schedule, publish, and monitor content across platforms.
• Create platform-specific content and engage professionally and promptly with followers, comments, messages, and online communities.
• Monitor social media trends, emerging platforms, algorithm changes, and industry best practices.
• Support campaigns that attract job seekers, clients, and prospective employees and grow brand awareness, engagement, followers, and digital presence.
• Plan, film, edit, and produce short-form and long-form video content for recruiting, employer branding, company culture, employee recognition, and marketing campaigns.
• Coordinate video shoots at headquarters, branch locations, company events, and other locations as needed.
• Partner with Marketing leadership to develop and execute social media strategies supporting organizational goals.
• Assist with campaigns focused on brand awareness, recruiting, employee engagement, client acquisition, and community involvement.
• Research competitors, industry trends, and target audiences to identify content opportunities.
• Collaborate with departments and branch locations to gather stories, photos, videos, and content ideas.
• Support paid and organic social media campaigns and help identify influencers, partnerships, community organizations, and other opportunities to expand brand visibility.
• Track, analyze, and report content and social media performance, including engagement, reach, impressions, follower growth, website traffic, video views, and conversions.
• Use analytics to identify effective content strategies and improvement opportunities, recommend ways to increase engagement and campaign performance, and assist with regular performance reports.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level