Demand Generation

Freed•San Francisco, CA

1d•Hybrid

About The Position

We are seeking a founding Demand Generation leader to own the discovery and validation of new growth channels for Freed. This is not a role for someone who wants to run existing playbooks—it’s for a builder who thrives on experimentation, rapid iteration, and turning unknowns into scalable engines. You will be the person responsible for generating hypotheses, designing experiments, and working with internal teams and agency partners to execute, learn, and repeat—continuously uncovering where we should invest, double down, or divest. Your work will directly supplement and fuel the demand engines that are already driving Freed’s growth.

Requirements

10+ years of experience in demand generation, growth marketing, or performance marketing, with a strong track record of discovering and scaling new channels.
Demonstrated experience in AI-native work to design and running structured experimentation programs—not just executing campaigns, but building the testing frameworks behind them.
Startup experience, ideally in a role where you had to figure things out from scratch rather than optimize existing motions.
Strong analytical chops—you can design experiments with statistical rigor, interpret results honestly, and make clear recommendations backed by data.
Proficiency with marketing and analytics tools (e.g., HubSpot, Google Analytics, paid media platforms, BI tools). Hands-on, not just strategic.
A bias toward action and speed. You’d rather run a scrappy test this week than build a perfect plan for next quarter.
Excellent communication skills—you can distill complex experiment results into clear narratives for leadership and cross-functional partners.
A passion for healthcare & technology and a desire to make a positive impact on the industry.

Responsibilities

Own the end-to-end experimentation lifecycle: ideation, hypothesis formation, test design, execution, measurement, and reporting. Build and maintain a structured learning agenda that tracks what we’ve tested, what we’ve learned, and what’s next.
Identify and evaluate potential new demand generation channels (e.g., paid media, partnerships, community, events, content syndication, direct mail, product-led motions) that could unlock incremental growth beyond our current engines.
Design and run rapid experiments to validate or invalidate channel hypotheses before Freed commits more significant resources, budget and people. Move fast, fail fast, and document everything.
Collaborate closely with internal marketing, sales, product, and engineering teams to align experiments with broader go-to-market strategy and ensure learnings flow back to the organization.
Manage relationships with agency partners and external vendors, directing their efforts toward high-priority experiments and holding them accountable for results.
Build clear, actionable reporting that translates experiment results into investment recommendations—where to scale, where to iterate, and where to cut.
Develop frameworks and processes for continuous experimentation that can be repeated and scaled as the team grows.
Stay on top of emerging channels, tools, and tactics in the B2B and healthcare marketing landscape, bringing fresh ideas to the table consistently.
Leverage AI tools and automation to accelerate every stage of your work—from research and audience segmentation to creative generation, campaign analysis, and reporting. We're an AI company; we expect you to operate like one