Demand Generation Specialist

Sound Income Group LLC•Fort Lauderdale, FL

2d•Onsite

About The Position

We are hiring two Demand Generation Specialists who will be responsible for driving revenue growth by developing and executing high-impact lead generation campaigns. This role is critical in attracting qualified leads for our company and the independent financial advisors we serve. Ideal candidates will have experience in the financial services sector, specifically with FMOs, RIAs, or Independent Financial Advisors, or similar professional environments. You will combine creative thinking with data-driven insights to design and optimize multi-channel campaigns that connect both advisors and their clients.

Requirements

Minimum 3 years of experience in demand generation, lead generation, digital marketing, or related marketing roles.
Experience in B2B and B2C campaign development.
Experience in financial services is preferred, though strong experience in a professional, client-focused environment will also be considered.
Bachelor’s degree in marketing, business, communications, or a related field preferred, but not required.
Experience with Meta Ads, Google Ads, HubSpot Inbound Marketing, YouTube, or similar tools.
Familiarity with SEC or FINRA guidelines is a plus, but not required.

Nice To Haves

Experience optimizing

Responsibilities

Conduct market research to better understand buyer needs, audience segments, and emerging trends.
Develop and refine demand generation strategies that support quality lead growth.
Monitor industry trends, competitor activity, and audience preferences to inform campaign planning.
Plan and execute multi-channel marketing campaigns, including content marketing, social media, webinars, email, and event/trade show support.
Create messaging that resonates with financial advisors and pre-retiree/retiree audiences, while maintaining a professional and engaging tone.
Collaborate with internal teams to ensure campaigns are aligned, consistent, and timely.
Track, measure, and evaluate campaign performance against established goals.
Use data and reporting to identify opportunities to improve engagement, lead quality, and ROI.
Share insights and recommendations that support continuous improvement.
Partner with sales teams to support lead quality and smooth handoff.
Align on goals, performance expectations, and success metrics.
Support open communication between teams to help create a strong lead pipeline.
Use marketing automation tools, CRM systems, and social media platforms to support and scale campaigns.
Help streamline workflows and improve the efficiency of campaign execution.
Stay current on tools and technologies that support strong demand generation results.