Demand Generation Specialist

McLane Global • Houston, TX

3d

About The Position

McLane Global is seeking a technically savvy Demand Generation Specialist to plan, execute, optimize, and analyze multi-channel marketing campaigns that drive qualified pipeline and revenue growth. This role combines hands-on campaign execution with data-driven decision-making and marketing technology expertise. The ideal candidate is comfortable building campaigns in ad platforms and automation tools, analyzing performance metrics, and continuously improving conversion outcomes across the funnel.

Requirements

• 2–5+ years of experience in demand generation, performance marketing, digital marketing, or growth marketing.
• Hands-on experience managing paid media campaigns across multiple channels.
• Strong understanding of marketing automation and CRM systems.
• Experience with campaign tracking, attribution, and analytics.
• Proficiency in Excel or Google Sheets for reporting and analysis.
• Ability to interpret data and translate insights into actionable recommendations.
• Strong communication, project management, and organizational skills.

Responsibilities

• Develop and execute integrated demand generation campaigns across paid search, paid social, display, email, webinars, and content syndication.
• Build, launch, and optimize digital advertising campaigns on platforms such as Google Ads, LinkedIn Campaign Manager, Meta Ads, and other B2B/B2C channels.
• Create audience segmentation strategies, retargeting campaigns, and nurture flows to improve lead quality and conversion rates.
• Coordinate landing page creation, A/B testing, form optimization, and campaign tracking implementation.
• Collaborate with content, sales, and product teams to align messaging and campaign goals.
• Manage and optimize marketing automation platforms such as HubSpot, Marketo, or Salesforce integrations.
• Configure tracking systems including UTM structures, pixels, conversion events, and attribution models.
• Ensure accurate lead routing, scoring, and CRM data hygiene.
• Support integrations between advertising platforms, analytics tools, and CRM systems.
• Monitor campaign performance and analyze KPIs including CTR, CPC, CPA, ROAS, MQLs, SQLs, pipeline contribution, and conversion rates.
• Build dashboards and reports using tools such as Google Analytics, Looker Studio, or Tableau.
• Identify trends, insights, and optimization opportunities through data analysis.
• Present campaign performance findings and recommendations to leadership and stakeholders.

Benefits

• Competitive base compensation plus bonus opportunity
• Full Benefits available including Medical, Dental and Vision effective on the first day of employment
• 401(k) with Employer Match (quarterly enrollment)
• Paid Holidays (no waiting period to receive holiday pay)
• Paid vacation, personal, and sick days effective on first day of employment

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed