Demand Generation Manager

BombBomb•Denver, CO

9d•Remote

About The Position

BombBomb is on a mission to help relationship-driven sales teams create authentic connections with their customers. We are a video messaging platform designed to help individuals and teams stand out, show up, and close deals faster. We’ve built a strong foundation with thousands of customers across industries. Now, we are entering a critical phase: driving growth by becoming more data-driven, more intentional, and more effective in how we generate demand and communicate value to the market. We’re looking for a Demand Generation Manager to own the day-to-day execution, measurement, and continuous optimization of our digital campaigns and demand generation programs. This is a hands-on role: you’ll build landing pages, run multi-channel and account-based campaigns, manage email and nurture programs, and keep our HubSpot instance organized and running well — while coordinating across the broader team to keep programs moving. This is a role that owns the execution, measurement, and continuous optimization of BombBomb’s demand generation engine — turning our ICP strategy and positioning into predictable qualified pipeline. You’ll execute across several core digital marketing functions, use AI tools to work faster and smarter, and grow into more scope over time.

Requirements

3-5 years of experience in digital marketing, demand generation, or marketing operations, ideally with some hands-on paid campaign experience
Working experience with HubSpot (or a comparable marketing platform like Marketo, Pardot, ActiveCampaign) — building emails, workflows, and landing pages
Basic comfort with email/nurture campaign strategy (segmentation, sequencing, timing)
Some hands-on exposure to paid social or paid search campaign execution
Familiarity with AI tools (ChatGPT, Claude, or similar) and genuine interest in using them to work more efficiently — you don’t need to be an expert, but you should already be using them
Ability to use AI to increase campaign velocity and effectiveness, including market and account research, segmentation, personalized messaging, creative variation, campaign QA, performance analysis, and repetitive campaign operations.
Organized and detail-oriented; comfortable managing multiple campaigns/requests at once
Clear written communication

Nice To Haves

Prior exposure to account-based marketing (ABM) campaigns or tools (e.g., Demandbase, 6sense, Terminus)
Experience supporting webinars or events as a demand gen channel
Basic HTML/CSS knowledge for landing page or email troubleshooting
Experience with a CRM (Salesforce, etc.) alongside a marketing platform
Exposure to SEO or content marketing
Design tool familiarity (Canva, Figma) for lightweight asset creation

Responsibilities

Build and launch landing pages (using HubSpot’s page builder or similar tools) for campaigns, events, and content offers
Ensure pages are on-brand, clean, and conversion-ready
Own Marketing's contribution to qualified pipeline, continuously measuring performance against monthly pipeline targets and adjusting campaigns, channels, spend, and messaging to close gaps
Build and maintain clear funnel visibility from target account and lead engagement through qualified opportunity and pipeline, partnering with Sales and RevOps to identify and fix conversion breakdowns
Design and run always-on and campaign-specific programs across paid social, paid search, webinars, events, and partnerships - aligned to ICP, segmentation, and pipeline targets, and continuously optimized based on performance
Own the channel and campaign plan end-to-end: prioritize bets, schedule and launch programs across owned and paid channels, and iterate based on what drives qualified pipeline
Run structured A/B tests and experiments on campaigns, landing pages, and messaging; document results and share learnings back with the marketing team
Help identify funnel friction points (drop-off in forms, low converting steps) and test fixes
Own account-based campaigns for priority target accounts — building from ICP and segmentation, and refining lists and plays based on engagement and pipeline results
Build personalized landing pages, email sequences, and ad audiences for named target accounts and priority segments
Coordinate with Sales on account-level engagement — flagging target-account activity and supporting account-specific asks (custom content, 1:1 outreach support, event invites)
Maintain target account lists and engagement tracking inside HubSpot (or a dedicated ABM tool, if one is adopted)
Report on account engagement and pipeline influence from ABM programs
Build, schedule, and send email campaigns (newsletters, promotions, announcements)
Design, launch, and optimize nurture sequences that move leads through the funnel, using segmentation and intent signals to improve conversion.
Monitor performance (opens, clicks, conversions) and make basic optimizations
Own day-to-day management of our HubSpot instance: workflows, lists, forms, basic reporting
Keep contact data and segmentation reasonably clean and organized
Flag and help resolve internal issues/requests that come through HubSpot (broken workflows, list requests, etc.)
Own the campaign calendar — planning, prioritizing, and shipping with the Director of Marketing and broader marketing team
Partner with the GTM AI/Automation function to automate repeatable marketing workflows and continuously increase the amount of pipeline Marketing can generate per employee and per dollar spent
Coordinate with Sales and other internal stakeholders to keep campaigns aligned and on schedule
Track campaign and channel performance, tag campaigns correctly for attribution, and report out on what’s working
Support RevOps with campaign tagging and data hygiene that feeds funnel visibility and forecasting
Help execute community and customer advocacy programs (reviews, referrals, testimonials, user groups)