Demand Generation Manager

KPA•Lafayette, CO, FL

11d•$110,000 - $130,000•Remote

About The Position

KPA is seeking a Demand Generation Manager to drive the execution and performance of demand programs across all paid, owned, and automated channels. This is a hands-on, individual-contributor role with budget decision-making authority and a direct line to pipeline. The role involves working with various marketing and sales tools, leveraging AI to enhance team efficiency, and focusing on measurable outcomes like qualified pipeline and cost per opportunity. The ideal candidate will be a builder who prefers to design the entire engine rather than tune a single channel.

Requirements

A minimum of 6 years in B2B digital, growth, or performance marketing, ideally in SaaS or technology, with a track record you can talk about in numbers.
Demonstrated ownership of an end-to-end demand engine; you've built programs, not just managed a channel or a vendor.
Experience in a lean team where you were the person who executed the work.
Bachelor's degree in marketing, communications, business, or a related field, or equivalent practical experience.
Marketing automation: Advanced HubSpot Marketing Hub (or Marketo, Pardot, or similar with a demonstrated ability to move fast in HubSpot). Workflows, lifecycle architecture, segmentation, and deliverability.
Omnichannel campaign management: Google Ads, LinkedIn Campaign Manager, Microsoft Ads, paid social, retargeting, content syndication, email, and webinars run as one program rather than five. Ability to manage partner agencies like a subject matter expert.
AI automation: Fluency with modern AI tools for campaign content production, research, analysis, and workflow automation across a marketing stack, plus the judgment to know what still needs a human.
Analytics: GA4, Salesforce reports and dashboards, HubSpot reporting, and strong spreadsheet fluency. Comfort with attribution methodology and its limits.
Marketing operations: Lead lifecycle and funnel definitions, scoring, data hygiene, campaign taxonomy, and CRM administration adjacent to Marketing Operations and Revenue Operations.
Account-based marketing: Account tiering, intent data, account-level targeting, and running marketing and sales as one motion against a named list. Hands-on experience with an ABM or intent platform (ZoomInfo, 6sense, Demandbase, Clay, or similar).
Search: SEO and SEM fundamentals strong enough to help direct an agency and audit its work: technical health, content strategy, keyword and query economics, and the emerging discipline of visibility inside AI answer engines. Ahrefs, Semrush, or equivalent.

Nice To Haves

Automotive retail, fleet, insurance, EHS, HR, or another regulated B2B category.
Sales engagement platforms (Outreach, Salesloft), conversation intelligence (Chorus, Gong), and CMS work in HubSpot.
Familiarity with a BI layer such as Tableau.

Responsibilities

Plan, build, launch, and optimize integrated campaigns across paid search, paid social, display and retargeting, email, content syndication, trade media, and webinars, with consistent measurement.
Own the digital media budget, recommending where the next dollar goes and moving it when the data changes.
Set strategy and targets for paid search, paid social, and trade publication advertising, including managing agency partners, building creative in-house when needed, and auditing agency output against our standard.
Run integrated campaign calendars so brand, content, product marketing, events, and the SDR team are working the same plays in the same weeks.
Ensure seamless Go-to-Market performance and coordination with Sales and Client Success, including supporting continuous lead capture, scoring, routing, and speed-to-lead improvements.
Support Marketing Automation and Lifecycle Marketing by executing in HubSpot Marketing Hub: lists and segmentation, workflows, lifecycle stages, forms and progressive profiling, landing pages, smart content.
Design and operate the nurture architecture: acquisition, segmentation, mid-funnel education, sales-assist, recycled leads, dormant reactivation, and post-sale cross-sell.
Collaborate with Marketing Operations and Revenue Operations to enhance tech stack and integration integrity.
Identify funnel conversion optimization opportunities that enable GTM teams to convert more leads into sales.
Deploy AI workflows that compress the production, deployment, and analytics lifecycle: campaign briefs, ad and email variants, A/B testing, landing pages, audience research, competitive monitoring, and analysis.
Design agentic and automated workflows across the stack so routine operations run without a person in the loop: monitoring, alerting, reporting, campaign QA, and follow-up.
Use AI for creative and audience testing at a volume that manual production cannot reach, then use the results to decide what gets real investment.
Help the Senior Manager, Brand & Communications, keep KPA visible in AEO, GEO, and SEO: structured data, answer-shaped content, source authority, and citation tracking.
Help mature KPA's marketing attribution model (first-touch, last-touch, and multi-touch).
Help Marketing, Sales and Finance align on and report against funnel definitions and stage conversion logic.
Deploy dashboards that leadership actually uses.
Run a real A/B and multivariate testing program to continually learn, optimize, and enhance results.
Build and maintain tiered target account lists, focused on the multi-rooftop dealer groups where KPA's growth is concentrated.
Run coordinated one-to-many and one-to-few account plays: account-level advertising, intent-triggered outreach, personalized landing page experiences, and executive programs, sequenced with the SDR and AE motion.
Use intent and technographic signals to prioritize the accounts most likely to move, and report account engagement and progression.
Build the expansion motion into the installed base in partnership with Sales and Client Success.