Demand Generation Manager

Neuberger Berman•New York, NY

16h•Hybrid

About The Position

Neuberger's US Intermediary Marketing team is focused on driving meaningful engagement and growth across the financial advisor community. We are seeking a Demand Generation Manager to help accelerate the growth of our US Intermediary business through advanced digital strategies, data-driven insights, and innovative multi-channel campaigns. This is a highly collaborative, results-oriented role that sits at the intersection of digital marketing, analytics, and channel strategy. The Demand Generation Manager will own the strategy, execution, and optimization of lead generation, nurturing, and conversion efforts — with a deep understanding of financial advisor behaviors and preferences guiding every decision.

Requirements

Bachelor's degree in marketing, business, or a related field; or equivalent industry experience
8+ years of progressive experience in digital marketing, demand generation, or related roles; securities or financial services industry experience strongly preferred
Deep understanding of financial advisor behaviors, preferences, and the intermediary distribution landscape
Strong knowledge of email best practices including deliverability, spam compliance, A/B testing, trigger/drip/welcome campaigns, and performance benchmarking
Proven track record developing and executing successful multi-channel demand generation campaigns
Strong analytical mindset with experience using data and campaign performance metrics to inform strategy and drive optimization
Excellent communication and presentation skills, with experience delivering performance reports to senior leadership
Strong leadership, collaboration, and project management skills; able to work effectively in a matrixed, global environment
Applicants must be authorized to work in the United States without the need for current or future sponsorship.

Nice To Haves

Working knowledge of marketing automation platforms (HubSpot, Marketo, AEM) and CRM tools (Salesforce)
Experience with digital analytics and paid media tools (Google Ads, Google Analytics)
Familiarity with project management platforms such as Monday.com, Airtable, or Workfront
Experience with data visualization tools (e.g., Tableau, Power BI, or Sigma) for reporting and performance analysis
Exposure to CMS platforms (e.g., Sitecore) and marketing technology supporting campaign performance measurement
Proficiency with PowerPoint and Excel for executive-ready presentations and reporting

Responsibilities

Develop and execute comprehensive demand generation strategies aligned with US Intermediary business priorities and growth objectives
Deliver channel- and segment-specific digital engagement strategies that leverage real-time analytics to optimize impact and conversion
Lead A/B testing strategies and execution to continuously improve engagement, lead quality, and campaign performance
Monitor and optimize campaigns across channels for maximum ROI, making data-driven decisions to refine tactics
Develop detailed financial advisor personas, mapping behaviors and preferences to recommended marketing actions
Leverage analytics to inform content development, ensuring materials resonate with target audiences and drive measurable outcomes
Help evolve and demonstrate the effectiveness of lead scoring models to improve pipeline quality and sales alignment
Translate business objectives into integrated multi-channel campaigns spanning email, digital, social, and other relevant channels
Demonstrate expertise across key digital marketing tactics including SEO, social media, email marketing, and paid media
Partner with digital marketing, content, and sales teams to ensure cohesive campaign execution and consistent messaging
Report on campaign performance and ROI to senior leadership, delivering clear and actionable insights
Use analytics and performance data to drive continuous improvement across lead generation and nurturing programs
Stay current on industry trends, best practices, and emerging technologies in digital marketing and the financial services sector
Collaborate closely with digital marketing, sales, content, and product teams to innovate and refine demand generation strategies
Maintain a strong working knowledge of Neuberger Berman's brand, products, and value proposition within the US Intermediary market
Serve as a subject matter expert and trusted partner to channel and segment marketing teams on demand generation best practices