Demand Generation Lead
About The Position
V7 is seeking a Demand Generation Lead to join their London marketing team. This role reports to the Head of Growth and is responsible for turning product launches, customer stories, events, and market insights into campaigns that generate pipeline. The Demand Generation Lead will collaborate closely with sales, product, design, and leadership to refine V7's presence across social media, email, events, landing pages, and ABM campaigns. This is a hands-on role focused on connecting messaging, campaigns, and commercial priorities, not solely a content or social media position.
Requirements
- 4 to 6 years’ experience in demand generation, product marketing, content marketing or growth marketing at a B2B tech company.
- Ability to write clearly, quickly and commercially.
- Understanding of LinkedIn as a serious B2B growth channel.
- Ability to turn product complexity into simple, useful messaging.
- Comfortable working with sales teams and understanding how marketing contributes to pipeline, deal progression and revenue.
- Experience supporting campaigns across multiple channels, especially LinkedIn, email, landing pages and events.
- Ability to take a loose idea and turn it into something usable.
- Care about quality, but don’t hide behind perfection.
- Organized enough to manage several moving parts without slowing everyone else down.
- Comfortable working in a fast-moving startup where priorities shift, context is imperfect and momentum matters.
- Curious about AI, automation, enterprise software and how buyers actually make decisions.
Nice To Haves
- Experience marketing to finance, insurance, legal, private markets or enterprise operations teams.
- Experience with ABM campaigns or named account programmes.
- Experience working with founders or senior leaders on LinkedIn content.
- Experience using HubSpot, LinkedIn Campaign Manager, Notion, Framer or similar tools.
- A portfolio of sharp B2B writing, campaign work or social content that feels clear, commercial and genuinely human.
Responsibilities
- Owning and improving V7’s LinkedIn presence across company posts, product updates, campaign content, event promotion and founder-led content.
- Turning product launches, customer proof, events and sales priorities into clear campaign assets across LinkedIn, email, landing pages and sales materials.
- Supporting ABM campaigns for priority accounts and segments, especially across finance, insurance and other enterprise segments.
- Working with product and sales to understand what we’re launching, why it matters, and how to explain it clearly to buyers.
- Writing sharp, commercially useful content for campaigns, including social posts, email copy, landing page copy, customer proof points, event follow-ups and sales enablement snippets.
- Helping manage pre-event and post-event marketing, including target account lists, LinkedIn promotion, follow-up emails, nurture assets and content repurposing.
- Partnering with design to brief simple, effective creative for campaigns, product visuals and paid social.
- Tracking what is working across LinkedIn, email, events, landing pages and campaigns, then using that insight to improve the next round.
Benefits
- Equality and inclusion championed
- Support through the application process if accommodations are needed
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
