Demand Generation Coordinator
About The Position
Rebus is seeking a Demand Generation Coordinator to support its growing demand generation function. This entry-level role is designed for an early-career marketer looking to develop foundational skills in marketing automation, lead management, events, and campaign analytics. The coordinator will work closely with the Senior Demand Generation Manager, taking responsibility for the daily execution, logistics, and reporting of Rebus campaigns and events. While the role primarily focuses on Rebus, there may be occasional ad hoc support for Longbow Advantage marketing needs. This position offers a comprehensive opportunity to learn the fundamentals of B2B demand generation.
Requirements
- 1-2 years of experience in marketing, digital marketing, or a related internship.
- Strong organizational skills and comfort managing several moving pieces at once.
- Comfortable working with data and reporting basics (Excel/Sheets); eager to build deeper analytics skills.
- Clear written and verbal communicator.
- Eager to learn, detail-oriented, and comfortable taking direction while building toward more ownership over time.
- Ability to travel for a few in-person events/trade shows (approximately 1-3 per year).
Nice To Haves
- A degree in Marketing, Business, or a related field is a plus but not required.
- Familiarity with marketing tools we use like HubSpot, Wordpress, Canva, Google Ads or similar platforms is a plus.
- Comfort using AI tools (we use Claude) to work more efficiently is a plus.
Responsibilities
- Support execution of email marketing campaigns: building sends, segmenting lists, QA/testing, and scheduling.
- Assist with setup and monitoring of paid campaigns (LinkedIn, Google Ads), including tracking, budget pacing, and basic optimization support.
- Maintain and organize campaign assets, lists, and workflows in HubSpot.
- Support basic on-page SEO tasks tied to campaigns: metadata, keyword tagging, and landing page optimization.
- Assist with website updates related to campaigns and digital marketing initiatives (landing pages, forms, campaign-specific content).
- Help track SEO and website performance metrics, flagging opportunities to the Sr. Demand Generation Manager.
- Support coordination with our SEO/paid ads agency and web maintenance partner on campaign-related requests.
- Pull and organize campaign performance data (email, paid, event) into regular reporting.
- Support tracking of key demand gen metrics and flag trends or issues to the Sr. Demand Generation Manager.
- Help maintain clean, accurate data across HubSpot and reporting dashboards.
- Organize and manage in-person events, including trade shows, conferences, and networking events.
- Coordinate logistics for in-person events, trade shows, and webinars: venue and vendor coordination, shipping/materials, registration, and on-site support.
- Support promotional planning and follow-up communications for events.
- Collaborate with the Content Manager to develop event materials and promotional content.
- Measure event ROI and gather feedback to improve future events.
- Work closely with the Sr. Demand Generation Manager and Content Marketing Manager to keep campaign messaging and timing aligned.
- Coordinate with external agencies and vendors on execution details as needed.
- Track work in monday.com and flag blockers early.
Benefits
- Supportive work environment
- Work/life balance
- Competitive Salary
- 4-weeks of paid vacation
- 6 paid sick days, 2 paid personal days per year
- Excellent health and dental benefits, eligible as of your first day!
- Group RRSP/401k Matching
- Work from Home
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
Associate degree
