Director, Demand Generation

Rad AI•,

2d•$160,000 - $185,000•Remote

About The Position

Rad AI is seeking a Director of Demand Generation to build and lead its demand generation engine. This is a high-impact role for a strategic operator who can set direction, translate strategy into executable programs, and personally drive the work forward. The role involves owning the demand generation roadmap, leading integrated campaigns, managing investment decisions, and building the operating discipline required to generate qualified enterprise pipeline. The successful candidate will be responsible for designing, executing, and optimizing programs that support revenue growth across complex, multi-stakeholder sales cycles. This role requires close collaboration with Marketing Operations, Sales, RevOps, Marketing Communications, and Product Marketing to create a coordinated demand engine. The Director will be expected to set the vision, establish the plan, make decisions, and stay closely involved in campaign execution and improvement, rather than solely developing strategy or managing agencies.

Requirements

10+ years of experience in demand generation, growth marketing or performance marketing, with a proven record of driving qualified pipeline in B2B SaaS.
Experience marketing into health systems or other complex healthcare organizations, with a strong understanding of multi-stakeholder buying cycles.
Proven ability to set strategy and personally execute integrated campaigns across paid, email, webinars, partner channels and account-based programs.
Strong ABM experience, including audience selection, buying-committee engagement, Sales activation and account-level measurement.
Strong HubSpot fluency across campaigns, workflows, lifecycle stages, scoring, attribution and reporting, with the ability to partner effectively with Marketing Operations.
Analytical and commercial judgment, with the ability to connect marketing activity to conversion, opportunities, pipeline and revenue impact.
Experience managing budgets, agencies and vendors with clear performance accountability.
Strong operating discipline across multiple programs, deadlines and dependencies, with proactive communication and reliable follow-through.
Ability to work independently, make decisions and keep work moving without waiting for perfect information.
Strong cross-functional partnership skills across various organizational stakeholder groups.
High bias for action and comfort operating in a fast-paced, build-from-scratch environment.

Responsibilities

Own demand generation strategy and performance: Lead and shape Rad AI’s full-funnel demand generation plan, connecting business priorities, budget and pipeline goals.
Lead integrated campaigns: Develop and execute programs across paid social, search, retargeting, email, webinars, partner channels and targeted account-based programs.
Partner with Marketing Operations: Define campaign requirements, audience logic, scoring, routing, attribution and reporting needs. Maintain enough HubSpot fluency to validate setup and troubleshoot issues.
Manage budget and channel performance: Allocate investment, manage agencies and make clear decisions about where to scale, adjust or stop spending.
Analyze and optimize: Track funnel performance, test messaging and channels and turn data into actions that improve conversion and pipeline.
Drive cross-functional execution: Align with Sales, RevOps, Product Marketing and Marketing Communications on priorities, handoffs and follow-up.
Create operating discipline: Build clear plans, owners, milestones and deadlines. Communicate risks early, close loops and ensure campaigns move from strategy to launch.