Director, Demand Generation

TrashLab•San Francisco, CA

1d•$150,000 - $180,000

About The Position

TrashLab is seeking a Director, Demand Generation to own inbound pipeline end-to-end. This role is responsible for leveraging a significant digital marketing budget and AI agents to generate pipeline through SEO, content, paid channels, and an AI-led lead-generation stack. The position reports directly to the CEO and will be instrumental in driving the company's growth by owning inbound MQLs and pipeline contributions across all channels.

Requirements

7+ years in B2B SaaS demand generation.
At least 3 years owning the demand generation function as a Director or Head.
Proficiency in writing code or AI scripts (Python, JS, scraping, n8n/Zapier, custom GPT agents) to solve marketing problems.
Demonstrated success in driving 5x+ organic traffic growth (or equivalent paid efficiency gains) at a B2B SaaS company in the last 3 years.
Fluency in marketing tools such as HubSpot (or Marketo/Pardot), GA4, Search Console, SEMrush/Ahrefs, Clay, Apollo, or equivalents.
Strong understanding of funnels and unit economics (CPL, MQL→SQL, CAC payback, blended LTV/CAC).

Nice To Haves

Vertical SaaS background (field service, construction tech, fleet/logistics, FinTech) is strongly preferred.

Responsibilities

Own all demand generation channels including SEO, content, paid search and social, programmatic, ABM, partner and co-marketing, and events, aiming to drive >40% of net-new pipeline, 3x inbound MQLs, and 10x search visibility by month 6.
Manage a significant six-figure annual digital marketing budget and a substantial trade show and conference budget, making strategic decisions on investment and resource allocation.
Build and manage an AI-driven content engine, including programmatic SEO at scale, automated competitor and ICP research, and AI-assisted content production.
Map and harvest the entire US/Canada hauler ICP, implement non-form lead identification, retargeting, and account-level scoring, and provide clean, scored lists to BDRs and AEs daily.
Own the website, blog, customer stories, and product launches, collaborating with the GTM Engineer on conversion experiments, demo environments, and landing pages.
Position TrashLab as the AI-native, modern alternative to legacy incumbents by owning the narrative and associated keyword real estate.