Demand and Lifecycle Marketing Manager

ChiroHD

About The Position

The Demand and Lifecycle Marketing Manager shapes the customer journey across all products, from first interaction through purchase, onboarding, adoption, retention, and cross-sell. The role owns paid channels, supported by a paid media freelancer, and works alongside the Content Manager, Partner Manager, and Product Marketing Manager, each of whom leads a distinct marketing domain. The role is accountable for demand generation and lifecycle programs that drive revenue. It tracks conversion from first touch through closed deals, builds funnel dashboards and attribution, nurtures leads using intent and buying signals, and develops campaigns and customer journeys in HubSpot. The manager partners closely with BDRs, sales leaders, Customer Success, content, and other teams to coordinate campaigns, handoffs, feedback, events, webinars, and email. The position uses AI and agentic tools in daily marketing work, including content production, lead scoring and routing, outbound sequencing, and reporting, while validating the accuracy of outputs. It requires strong organization, transparent communication, sound prioritization, and comfort working in a startup environment with evolving plans. The company describes an environment with clear priorities, honest feedback, practical support, and high standards.

Requirements

Experience building demand generation and lifecycle programs in B2B SaaS.
Deep skill in HubSpot.
Revenue-focused approach, with the ability to use signals and intent to cultivate buyers and distinguish indicators from business goals.
Strong analytical skills, including funnel math, experimentation, diagnosing conversion changes, and translating metrics into clear decisions.
Knowledge of lifecycle frameworks, including retention and engagement concepts such as Reforge's.
Daily use of AI, with examples of work built using AI and the ability to review and validate its output.
Knowledge of paid media sufficient to direct a freelancer and test across channels; the role is not a media buyer.
Strong organization and proactive, transparent communication; willingness to share plans, misses, and wins, own results, and involve others early.
Comfort with startup uncertainty, pivots, and varied responsibilities, as well as the ability to prioritize and decline work that does not support goals.
Ability to collaborate effectively with sales, Customer Success, product, and leadership and coordinate work to deadlines.

Responsibilities

Track marketing performance through closed deals; analyze conversion from first touch to closed deal, identify funnel friction, and run experiments to improve it.
Build funnel dashboards and attribution in HubSpot and with AI.
Nurture leads based on intent and signals, coordinating with the BDR team to turn signals into action through integrated campaigns.
Build and run HubSpot campaigns end to end, including forms, workflows, emails, tracking, and landing pages.
Handle routine HubSpot administration and data hygiene within standards set by marketing and RevOps.
Develop prospect lifecycle and education paths with the Content Manager to move prospects through the funnel and support purchase decisions.
Build customer lifecycle paths for onboarding, adoption, retention, and cross-sell across products.
Align with BDR and sales leaders on targeting, handoffs, and feedback.
Create campaign briefs for sales, BDRs, Customer Success, and leadership, and facilitate campaign-related feedback and information flow.
Promote events and webinars, manage registration and follow-up, and handle email segmentation and sends.
Use AI and agentic tools for content production, lead scoring and routing, outbound sequencing with the BDR team, and reporting; verify calculations and outputs.
Build alerts for conversion drops and stalled leads.
Keep plans and deadlines on track; communicate risks and needs proactively and engage the appropriate colleagues early.
Direct a paid media freelancer and test paid media across channels.