Database Marketing Manager

North Fork Mono Casino & Resort•Notarb, CA

3d•Onsite

About The Position

The Database Marketing Manager is responsible for managing, maintaining, and optimizing the casino database systems, including customer relationship management (CRM) systems, player tracking databases, and loyalty programs. This role ensures data integrity, supports marketing and operational strategies, and provides data-driven insights to enhance player engagement and business performance. Responsibilities are performed in accordance with all Company standards, policies, and procedures. This position will report directly to the VP of Marketing.

Requirements

Proficient in database querying languages and tools (SQL, Access, Power BI, or equivalent).
Proficiency in database software and CRM systems.
Knowledge of database marketing, customer segmentation, loyalty programs, and analytics.
Proficiency in various computer programs including but not limited to: Word, Excel, and Outlook.
Experience with data analysis and statistical methods.
Understanding of data privacy standards and regulations.
Strong analytical skills and attention to detail.
Excellent communication and presentation skills.
Experience with proof approvals, data validation and advertising workflows.
High school diploma or GED required.
Minimum of three (3) years in a casino/gaming database marketing or similar role required.
Must be at least 21 years of age.

Nice To Haves

Associate's degree in Marketing, IT, Statistics or relevant field preferred.
Experience with casino marketing programs such as Konami, Everi, and QCI preferred.
Must be able to obtain and maintain a Gaming License from the Tribal Gaming Commission, which includes passing a background investigation.

Responsibilities

Practicing, supporting, and promoting North Fork Mono Casino’s culture and always demonstrating exemplary Service Standards.
Manage and maintain the company’s marketing databases.
Analyze and interpret data to provide insights into customer behavior and trends.
Design and implement marketing campaigns based on database analysis.
Ensure data quality and integrity by implementing quality control measures.
Create and generate reports to demonstrate the effectiveness of marketing campaigns.
Collaborate with internal and external stakeholders to coordinate marketing efforts and improve customer data management.
Develop strategies for data collection and database expansion.
Ensure compliance with data protection regulations.
Train database team data analysis best practices tools and techniques.
Identify opportunities for improving the effectiveness of marketing through the use of database analytics.
Other job-related duties as assigned.