Database Marketing Specialist
Gartner•Irving, TX
•Hybrid
About The Position
The Database Marketing Specialist is responsible for data enrichment of our marketable audience. As part of the database team, you will utilize industry-leading sources to acquire new data for attendee and sponsorship profiles, while ensuring our existing database is accurate and clean. In addition to maintaining a best-in-class database, you will support marketing and sales teams with audience development and analytical reviews.
Requirements
- Bachelor's Degree, preferred
- 3+ years applicable experience
- Demonstrated experience with customer databases via portfolio, work experience or education
- Demonstrated experience with data acquisition, mining, cleansing, de-duping, etc.
- Proficiency with Microsoft Excel and using pivot tables and advanced formulas
- Experience with data automation and analytics software (SQL, Alteryx and PowerBI preferred)
- Understanding of data modeling and relational database management
- Excellent communication and organizational skills, experience working cross-functionally
- Self-motivated and deadline-driven
- Strong attention to detail
Responsibilities
- Database development
- Maintain a clean and up-to-date database
- Analyze dataset to identify outdated or incorrect data
- Plan and implement processes to push updates to the database on an ongoing basis
- Identify and close data gaps on lead, contact and account profiles
- Dedupe/merge duplicate lead, contact and account records
- Strategically acquire & validate data per business objectives
- Execute and maintain automated workflows for data normalization
- Develop and maintain reporting on database health and data clean-up projects
- Assist in the development and enforcement of data quality rules and metrics, and identify database deficiencies through data profiling and data exploration
- Audience development
- Maintain data hygiene & audience enrichment for community outreach campaigns
- Develop an understanding of the integrated data view of a community member, including all data sources and the current and future state of the Customer Data Profile
- Organizational support
- Train community and sales team stakeholders in pipeline building, data hygiene and reporting best practices
- Develop a deep understanding of community requirements
- Build and nurture partnerships with Sales team to best support community growth and engagement
- Use knowledge of community requirements to monitor requests for additions and updates to the database from organizational partners
- Team development
- Participate in professional development opportunities
- Develop documentation and training materials for marketing database team and organizational partners
- Provide thoughtful and innovative feedback for continuous process and quality improvement
Benefits
- world-class benefits
- highly competitive compensation
- disproportionate rewards for top performers
- generous PTO
- 401k match up to $7,200 per year
- opportunity to purchase company stock at a discount
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
