Database Marketing Specialist

Gartner•Irving, TX

1d•Hybrid

About The Position

The Database Marketing Specialist is responsible for data enrichment of our marketable audience. As part of the database team, you will utilize industry-leading sources to acquire new data for attendee and sponsorship profiles, while ensuring our existing database is accurate and clean. In addition to maintaining a best-in-class database, you will support marketing and sales teams with audience development and analytical reviews.

Requirements

Bachelor's Degree, preferred
3+ years applicable experience
Demonstrated experience with customer databases via portfolio, work experience or education
Demonstrated experience with data acquisition, mining, cleansing, de-duping, etc.
Proficiency with Microsoft Excel and using pivot tables and advanced formulas
Experience with data automation and analytics software (SQL, Alteryx and PowerBI preferred)
Understanding of data modeling and relational database management
Excellent communication and organizational skills, experience working cross-functionally
Self-motivated and deadline-driven
Strong attention to detail

Responsibilities

Database development
Maintain a clean and up-to-date database
Analyze dataset to identify outdated or incorrect data
Plan and implement processes to push updates to the database on an ongoing basis
Identify and close data gaps on lead, contact and account profiles
Dedupe/merge duplicate lead, contact and account records
Strategically acquire & validate data per business objectives
Execute and maintain automated workflows for data normalization
Develop and maintain reporting on database health and data clean-up projects
Assist in the development and enforcement of data quality rules and metrics, and identify database deficiencies through data profiling and data exploration
Audience development
Maintain data hygiene & audience enrichment for community outreach campaigns
Develop an understanding of the integrated data view of a community member, including all data sources and the current and future state of the Customer Data Profile
Organizational support
Train community and sales team stakeholders in pipeline building, data hygiene and reporting best practices
Develop a deep understanding of community requirements
Build and nurture partnerships with Sales team to best support community growth and engagement
Use knowledge of community requirements to monitor requests for additions and updates to the database from organizational partners
Team development
Participate in professional development opportunities
Develop documentation and training materials for marketing database team and organizational partners
Provide thoughtful and innovative feedback for continuous process and quality improvement