Data Analyst - 8 Months - Remote - Octopus by RTG

robusta

1d•Remote

About The Position

Octopus by RTG is the tech hiring and outsourcing arm of Robusta Technology Group, dedicated to connecting exceptional tech talent with top-tier organizations across the MENA, GCC, Europe, the US, and Canada. We specialize in building strong, long-term partnerships between skilled professionals and innovative companies. Our mission is to empower growth, innovation, and excellence by matching the right talent with the right opportunities. We are currently expanding our team and seeking a detail-oriented and commercially driven Data Analyst. This role sits at the intersection of data, CRM, and marketing, with a strong focus on transforming data into actionable insights that drive consumer engagement, personalization, and business growth. You will collaborate closely with cross-functional teams including media, CRM, content, and brand, enabling data-driven decision-making and supporting ongoing digital transformation initiatives.

Requirements

5–8 years of experience in data analytics, preferably within FMCG, retail, or digital marketing environments
Strong understanding of consumer behavior, CRM, and marketing analytics
Bachelor’s degree in Data Science, Statistics, Mathematics, Economics, Engineering, or a related field
Strong analytical thinking and problem-solving skills
Ability to communicate complex insights to non-technical stakeholders
Strong proficiency in SQL (data querying and manipulation)
Advanced Excel / Google Sheets skills (pivot tables, data modeling)
Experience with Power BI, Tableau, or Looker Studio
Basic to intermediate knowledge of Python or R
Experience with Google Analytics (GA4), Meta Ads Manager, and Google Ads
Understanding of attribution models and campaign tracking
Strong business acumen with a data-driven mindset
High attention to detail and ability to manage multiple data sources
Excellent communication and storytelling skills
Proactive, collaborative, and solution-oriented approach

Nice To Haves

Experience in an agency or consulting environment is a plus
Exposure to MENA markets is an advantage
Master’s degree is a plus
Experience with platforms such as Salesforce Marketing Cloud, Adobe Campaign, or Braze
Familiarity with CDPs (e.g., Segment, Tealium)

Responsibilities

Analyze large datasets across CRM, media, and digital platforms to uncover actionable insights
Develop dashboards and reports to track key KPIs (acquisition, engagement, retention, conversion)
Translate complex data into clear, business-friendly insights for stakeholders
Support segmentation strategies (e.g., lifecycle, behavioral, RFM models)
Analyze consumer journeys across channels such as WhatsApp, email, and web
Identify opportunities for personalization and next-best-action strategies
Measure performance of CRM and digital marketing campaigns
Conduct A/B testing and provide data-driven recommendations for optimization
Collaborate with media teams to assess campaign effectiveness and ROI
Work closely with data engineering and tech teams to ensure data accuracy and consistency
Support integration of multiple data sources (CDPs, CRM platforms, media platforms)
Ensure proper data governance and compliance with privacy regulations
Partner with internal teams and stakeholders to support business objectives
Present insights and recommendations in a clear and compelling manner
Contribute to strategic initiatives such as loyalty programs and digital transformation projects