Customer Sales Manager

B&G Foods Inc. • Cincinnati, OH

5d

About The Position

The Customer Sales Manager drives sales through direct selling and/or broker channels using fact-based selling, while building productive relationships with medium and large accounts. The role is responsible for sales within an assigned geographic territory, industry, or account, and for managing spending and trade budgets to maintain profit contribution levels and meet sales responsibilities set by senior leadership.

The manager uses syndicated, point-of-sale, and consumer insights data to identify opportunities, assess results, evaluate pricing and promotions, and recommend displays and other promotional activities. The role also collaborates with Customer Inventory Analysts and corporate teams on production forecasting for assigned brands and guides the retail broker team in setting monthly objectives and managing its overall work.

Requirements

• At least 8 years of field sales experience.
• Bachelor's degree in business, finance, economics, or marketing.
• Demonstrated experience understanding trends and making recommendations.
• Demonstrated experience with Nielsen, Circana, and 84.51.
• Understanding of the customers' co-managed replenishment system.
• Proficiency with the Microsoft Office Suite.
• Thorough understanding of retail/grocery.
• Thorough understanding of B&G's portfolio of brands.
• Good understanding of syndicated data information sources.
• Strong financial and business acumen.

Nice To Haves

• Kroger experience.

Responsibilities

• Sell products directly to retailers, end-users, or distributors within an assigned geographic territory, industry, or account.
• Maintain corporate-mandated profit contribution levels through effective management of assigned spending budgets.
• Use syndicated data to identify opportunities and provide management with post-analysis results.
• Manage the trade spending budget and deliver financial sales responsibilities established by senior leadership.
• Evaluate current and competitive product pricing, promotions, and sales strategies to identify potential business opportunities.
• Collaborate with Customer Inventory Analysts and corporate teams on production forecasting for assigned brands.
• Develop recommendations for displays and other promotional activities to optimize sales growth using available POS, syndicated, and consumer insights data.
• Guide the retail broker team in determining monthly objectives and assist with overall broker team management.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior