Customer Sales Lead

Campbell's • Indianapolis, IN

4d • $117,600 - $161,700

About The Position

The C-Store Customer Sales Lead drives growth across key retailers and wholesalers in the New York Metro market by developing and executing business plans for Campbell’s Snacks. The role leads customer strategy, distribution expansion, trade management, and marketplace execution across a fragmented convenience store landscape. It partners with brokers, customers, and internal teams to identify growth opportunities, strengthen retailer relationships, and increase brand visibility, distribution, and share.

The position owns sales execution across convenience store customers, including independents, bodegas, and regional chains, and works across distributors, wholesalers, and limited Direct Store Delivery environments. It translates shopper and market insights into localized assortment, pricing, promotional, and merchandising strategies, and develops scalable execution standards to improve visibility, conversion, and retailer engagement.

The role collaborates with internal and external partners, including retailers, wholesalers, broker partners, DSD teams, Customer Marketing, Category Management, Insights, Sales Planning, Finance, Customer Service, Supply Chain, Omni Commerce, Brand Management, and Customer Strategy. It also interacts regularly with sales leadership and headquarters stakeholders. The position requires residence on the East Coast, preferably New York, New Jersey, or Pennsylvania, and approximately 10–20% travel.

Requirements

• Bachelor’s degree required.
• At least 6 years of sales experience, including managing customer relationships and business plans.
• Experience in Consumer Packaged Goods (CPG), Retail, Wholesale, Convenience Store, or related sales environments.
• Experience using e4 or comparable trade demand planning and trade management systems.
• Strong financial acumen and trade fund management experience.
• Excellent organizational, analytical, verbal, and written communication skills.
• Strong problem-solving and strategic thinking skills.
• Ability to analyze syndicated data sources, including IRI and Nielsen.
• Proven ability to influence, negotiate, and sell at multiple organizational levels.
• Strong interpersonal and relationship-building skills.
• Ability to balance multiple priorities and stakeholder requests in a fast-paced environment.
• Self-starter mindset with attention to detail and accountability.
• Flexible, agile, adaptable, and entrepreneurial approach to business challenges.
• Must reside on the East Coast, preferably in New York, New Jersey, or Pennsylvania.
• Ability to travel approximately 10–20%.

Nice To Haves

• Convenience Store (C-Store) sales experience.
• Experience managing broker relationships and performance.
• Strong category management and brand management knowledge.
• Understanding of supply chain operations and demand planning processes.
• Profit & Loss (P&L) management experience.
• Experience in highly fragmented retail environments.
• Knowledge of route-to-market strategies across wholesalers, distributors, and DSD networks.
• Proven success launching new products and expanding distribution in the convenience channel.

Responsibilities

• Deliver annual operating plan objectives for sales, profit, volume, and trade management across assigned retailer and wholesaler accounts.
• Develop, manage, and update customer business plans to meet or exceed sales, volume, trade spend, and share goals.
• Manage trade budgets and spending in compliance with company standards, using e4 or comparable trade management tools.
• Identify and execute profitable growth opportunities through distribution expansion, assortment optimization, and customer-specific solutions.
• Partner with brokers, Sales Planning, Supply Chain, Marketing, and Brand teams to commercialize convenience channel solutions.
• Manage, communicate, and monitor third-party broker performance.
• Build relationships with new and existing customers to drive volume growth.
• Lead category business reviews and strategy sessions using consumer insights, syndicated data, and category management resources.
• Analyze promotional performance and post-event results, including volume, consumption, profit, and spending, to improve future execution.
• Implement brand strategies and customer initiatives in collaboration with customer decision makers.
• Develop monthly forecasts by monitoring shipments, inventory, and consumption trends, and identifying risks and opportunities.
• Sell in new products and work with customers to secure optimal distribution and execution.
• Partner with Customer Marketing to create and execute collaborative marketing programs aligned with customer and brand strategies.
• Attend customer meetings, industry events, and trade shows to present the portfolio and pursue distribution opportunities.
• Own sales execution across independents, bodegas, and regional convenience store chains.
• Drive distribution, shelf presence, merchandising, and in-stock performance across distributor, wholesaler, and limited DSD route-to-market models.
• Translate shopper and market insights into localized assortment, pricing, promotional, and merchandising strategies.
• Develop scalable execution standards to improve visibility, conversion, and retailer engagement across outlets.
• Monitor competitive activity and adapt sales and merchandising strategies to protect and grow market share.

Benefits

• Medical, dental, short- and long-term disability, AD&D, and life insurance for individuals, families, and domestic partners, beginning on day one.
• Matching 401(k) plan, available from the first day of employment with immediate vesting.
• Unlimited sick time, paid time off, and holiday pay.
• Free access to the fitness center for employees in WHQ.
• Access to on-site day care operated by Bright Horizons and a company store.
• Campbell’s Cares matches employee donations and/or volunteer activity up to $1,500 annually.
• Employee Resource Groups (ERGs).
• Wellness benefits beginning on the first day of employment.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior