Customer Sales Lead

Campbell's•Indianapolis, IN

4d•$117,600 - $161,700

About The Position

The C-Store Customer Sales Lead leads the development and execution of customer business plans across key retailers and wholesalers in the Midwest Region. The role manages Campbell’s Snacks categories and brands and partners closely with direct-store-delivery teams where IDP coverage exists. It proactively manages, monitors, evaluates, and updates customer plans to meet or exceed volume, trade, profit, and share objectives, while identifying opportunities for distribution growth. The role serves as a strategic business partner to customers, broker partners, and internal stakeholders, implementing category, brand, and channel strategies to drive sustainable growth in the Convenience Store channel. It involves extensive collaboration with external retailers, wholesalers, distributors, brokers, and customer decision-makers, as well as internal teams across sales planning, marketing, brand management, customer marketing, category management, insights, supply chain, customer service, finance, omni commerce, field sales, and customer strategy. The position is full-time and salaried, with approximately 10–20% travel. The employee must reside in the Midwest region; preferred locations include Texas, Oklahoma, or the Kansas City area.

Requirements

Bachelor’s degree required.
6+ years of sales experience; convenience store experience is preferred in the must-have section.
Experience using e4 or a comparable trade demand planning system.
Strong financial acumen and trade fund management experience.
Proven analytical, organizational, verbal, and written communication skills.
Strong problem-solving and critical thinking abilities.
Experience leveraging syndicated data sources such as IRI and Nielsen.
Ability to influence, negotiate, and present effectively at senior customer levels.
Strong interpersonal and relationship-building skills.
Ability to manage multiple priorities and stakeholders in a fast-paced environment.
Self-directed and detail-oriented, with the ability to adapt quickly to changing business needs.
Entrepreneurial mindset with demonstrated flexibility, agility, and resilience.
Ability to develop accurate sales forecasts and identify business risks and opportunities.
Must reside within the Midwest region; preferred locations include Texas, Oklahoma, or the Kansas City area.
Ability to travel approximately 10–20%.

Nice To Haves

Convenience Store channel experience.
Broker management experience.
Strong category management and brand management knowledge.
Knowledge of supply chain operations and logistics.
P&L management experience.
Experience in Consumer Packaged Goods (CPG), food, beverage, or snack categories.
Experience managing complex route-to-market environments involving distributors and wholesalers.

Responsibilities

Deliver annual operating plans for sales, profit, and trade management across assigned retail and wholesaler accounts.
Develop, monitor, and adjust customer business plans to achieve sales, volume, share, and profitability objectives.
Identify and cultivate new customer relationships to drive incremental volume growth.
Sell in new products and secure optimal distribution across customer networks.
Attend and support key customer trade shows to drive distribution opportunities and business growth.
Manage trade funding and promotional investments in accordance with company standards.
Monitor trade budgets, spending, and volume performance through e4 or comparable trade planning systems.
Develop and execute promotional strategies that balance customer profitability with shopper value.
Conduct post-promotional analyses of volume, profit, spending, and consumption, and apply findings to future initiatives.
Lead category business reviews and strategy discussions focused on market trends, consumer insights, business drivers, and growth opportunities.
Use syndicated data and category resources to identify opportunities and develop customer-specific solutions.
Use retailer and shopper insights to develop localized assortment, pricing, and merchandising strategies.
Develop accurate monthly forecasts using shipment, consumption, inventory, and demand analysis.
Identify and communicate risks that may affect forecast accuracy or customer performance.
Drive distribution growth, shelf presence, and in-stock performance across wholesalers, distributors, and limited DSD environments.
Partner with field sales and route-to-market teams to improve execution and reduce out-of-stock situations.
Lead, communicate, and monitor the performance of third-party broker partners.
Collaborate with Marketing, Customer Marketing, Category Management, Supply Chain, Sales Planning, and Brand teams to commercialize customer solutions.
Represent customer and market needs internally by raising operational challenges, execution barriers, and growth opportunities.
Monitor competitive activity and adapt selling and merchandising strategies to protect and grow market share.
Collaborate with external customers and internal cross-functional partners to develop and execute strategic plans, drive distribution growth, and deliver sales objectives.

Benefits

Medical insurance beginning on the first day of employment.
Dental insurance beginning on the first day of employment.
Short- and long-term disability coverage.
AD&D insurance.
Life insurance for individuals, families, and domestic partners.
Matching 401(k) plan with enrollment available on the first day of employment and immediate vesting.
Unlimited sick time.
Paid time off.
Holiday pay.
Free access to the fitness center for employees at WHQ.
Access to on-site day care operated by Bright Horizons for employees at WHQ.
Access to a company store for employees at WHQ.
Campbell’s Cares matches employee donations and/or volunteer activity up to $1,500 annually.
Employee Resource Groups (ERGs).
Wellness benefits beginning on the first day of employment.