Customer Sales Lead, Target

Campbell's•Minneapolis, MN
•Hybrid

About The Position

The Customer Sales Lead – Target is responsible for developing and implementing joint business plans for Target and Target.com. The role proactively manages, monitors, evaluates, and updates the overall business plan to meet or exceed volume, profit, and share objectives. It also implements Campbell’s brand strategies and tactics with Target, working with internal and external decision makers and using insights to inform customer decisions. The role leads annual strategic planning and manages supplier relationships in assigned categories, including sales, margin, trade budgets, spending, volume, and customer P&L. It develops customer-specific and ecommerce solutions, supports product availability across channels, delivers brand content, evaluates promotional results, and identifies opportunities through category business strategy sessions and customer assessments. The position also develops monthly forecasts, manages risks to supply and forecasts, sells in new items, and collaborates on marketing programs aligned with brand and customer strategies. The Customer Sales Lead assesses customer competitive position and strategy to determine investment approaches supporting revenue, profit, and share growth. The role builds relationships with customer decision makers, manages trade funding, and works cross-functionally with customer and World Headquarters teams. It requires working knowledge of syndicated data and strong P&L management experience. The role focuses on the Soup/Broth/Specialty/Frozen categories and is hybrid, requiring three days in the Minneapolis, Minnesota office.

Requirements

  • Bachelor’s degree.
  • At least 6 years of relevant experience in the CPG industry.
  • Sales experience, preferably with Target and ecommerce, with a CPG focus.
  • Strong written and verbal communication skills.
  • Excellent problem-solving skills.
  • Strong analytical thinking and analysis capability.
  • Ability to pull and use syndicated data, including IRI/Nielsen.
  • Ability to negotiate and sell.
  • Strong interpersonal and influencing skills.
  • Ability to gain access to and conduct meetings with senior-level stakeholders.
  • Working knowledge of syndicated databases and the technical ability to leverage the data.
  • Strong understanding of and experience with P&L management.

Nice To Haves

  • Category and brand knowledge.
  • Knowledge of supply chain operations.
  • Ability to travel 10%–20%.

Responsibilities

  • Lead the joint business planning process and annual strategic plan with Target.
  • Manage supplier relationships in assigned categories and develop and execute joint business plans, including sales and margin management through Target’s planning system.
  • Monitor and update the customer’s business plan, managing trade budgets, spending, and volume to achieve sales objectives using the e4 tool.
  • Own customer P&L and manage trade efficiently in alignment with AOP targets.
  • Develop custom ideas with input from Target and collaboration with Sales Planning, Marketing, Supply Chain, co-packers, and brand teams as appropriate.
  • Create ecommerce solutions supporting product availability across click-and-collect, ship-to-home, and delivery channels.
  • Partner to deliver best-in-class content across brands.
  • Conduct post-event analysis of programming, consumption, profit, and spending against plan, and use findings to maximize future opportunities.
  • Conduct category business strategy sessions covering business conditions, consumer trends, key drivers, and incremental opportunities.
  • Use dedicated Insight and Category Management resources appropriately.
  • Implement Campbell’s brand strategies and tactics by working with customer decision makers, including buyers, category managers, and merchandising leaders.
  • Lead the customer in executing category assessments.
  • Develop accurate monthly forecasts to maximize supply chain efficiencies by tracking shipments, consumption data, and inventory changes; proactively identify forecast risks or threats.
  • Sell new items to the customer and work with customer personnel to achieve optimal distribution.
  • Collaborate with Customer Marketing to develop and implement marketing programs aligned with brand and customer strategies.
  • Assess the customer’s competitive position, behaviors, and strategies and determine appropriate investment strategies to support revenue, profit, and share growth.
  • Build productive relationships with key customer decision makers and manage multiple customer touchpoints.
  • Manage trade funding in accordance with company standards.
  • Work cross-functionally with customer teams and World Headquarters personnel as required.

Benefits

  • Medical insurance.
  • Dental insurance.
  • Short- and long-term disability insurance.
  • AD&D insurance.
  • Life insurance for individuals, families, and domestic partners.
  • Matching 401(k) plan with enrollment available on the first day of employment and immediate vesting.
  • Unlimited sick time.
  • Paid time off.
  • Holiday pay.
  • Free access to the fitness center for employees in WHQ.
  • Access to on-site day care operated by Bright Horizons.
  • Access to a company store.
  • Campbell’s Cares donation and volunteer activity matching up to $1,500 annually.
  • Employee Resource Groups.
  • Wellness benefits beginning on the first day of employment.
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