Customer Sales Executive, Better For You & Salty Snacks

The Hershey CompanyMississauga, ON
CA$108,800 - CA$136,000

About The Position

As a critical member of the Hershey Canada Sales team, the Customer Sales Executive, Better For You and Salty Snacks will be accountable for profitably growing the BFY and Salty portfolio, with a clear mandate to build distribution, strengthen customer partnerships and unlock new whitespace across an emerging and strategically important business. This role requires a people-first leader who can coach and develop direct reports, set clear priorities, create accountability and build capability while also operating with an entrepreneurial mindset. The CSE will work closely with brokers, distributors, retail customers, internal cross-functional partners and key contacts within Hershey USA to align plans, accelerate execution and deliver sustainable growth.

Requirements

  • 5+ years of progressive sales experience in Consumer Packaged Goods or a related commercial capacity
  • Experience working with brokers, distributors, indirect sales models or multi-partner execution networks
  • Strong understanding of the Canadian retail landscape, with the ability to connect customer priorities to category and brand opportunities
  • Advanced working knowledge of Microsoft Office, with PowerPoint and Excel mandatory
  • Interpret and translate insights into action: knowledge of Nielsen or syndicated data
  • Ability to forecast demand, trade, manage supply assumptions and communicate risk in a fast-paced environment
  • Persuasive selling, negotiation, presentation and written communication skills
  • Entrepreneurial spirit, curiosity and an ownership mindset
  • Ability to identify growth opportunities, challenge the status quo and execute with discipline
  • Strategic leadership, collaboration and the ability to work independently in a high-growth, fast-paced business environment
  • Strong relationship-building skills across customers, direct reports, brokers, distributors, internal partners and Hershey USA contacts
  • Proven ability to influence and align diverse stakeholders to deliver business objectives

Nice To Haves

  • People leadership experience an asset, including coaching, prioritization, performance management and development of direct reports
  • Snack food, Better For You, emerging brand, route-to-market or whitespace business-building experience is an asset

Responsibilities

  • Lead, coach and develop direct reports to deliver against growth, distribution, share and profitability objectives.
  • Own customer and channel growth strategies for the BFY & Salty Snacks portfolio, driving distribution, visibility and profitable expansion.
  • Identify whitespace opportunities and translate innovative ideas into scalable commercial growth.
  • Build and leverage strong partnerships with brokers, distributors and Hershey USA stakeholders to accelerate execution and business results.
  • Develop and execute annual and long-term business plans supported by customer insights, syndicated data and marketplace trends.
  • Partner cross-functionally to deliver customer, innovation and commercial priorities while representing the business in key customer and internal forums.

Benefits

  • performance‑based incentives
  • comprehensive, competitive benefits package designed to support overall physical, mental, and financial well‑being
© 2026 Teal Labs, Inc
Privacy PolicyTerms of Service