Category Analyst Grocery Salty Snacks

The Hershey Company•Lower Swatara Township, PA

1d•$69,600 - $87,000•Onsite

About The Position

The Strategic Grocery Category Analyst turns shopper, customer, competitive, and financial insights into action. As a trusted partner to Category Leadership, Sales Leadership, internal teams, and customers, you will help develop and activate category initiatives that support profitable, sustainable growth for Hershey and its customers. This role is an opportunity to bring powerful insights and storytelling to life while helping shape customer strategy across the store.

Requirements

1+ year of relevant Category Leadership or CPG Sales experience.
Analytical skills and a working understanding of consumer and shopper behavior, market research strategies, consumer sales trends, and the category-management process.
Ability to synthesize business, competitive, shopper, and financial insights into clear recommendations.
Strong collaboration, presentation, and customer-facing communication skills.
Bachelor's degree

Responsibilities

Partner with Category Leadership and Sales Leadership to uncover insights, trends, shopper behaviors, and competitive activity that shape customer strategy and action plans.
Lead cross-functional projects with Sales, Category Leadership, Marketing, Shopper Insights, and Demand Planning.
Serve as a consultative partner who identifies growth opportunities and helps projects deliver category, customer, and Hershey financial objectives.
Build subject-matter expertise in category content and strategies, and confidently present recommendations and respond to customer questions.
Tell compelling stories using category-management tools and data, including Circana, Nielsen, Numerator, SOLVE, proprietary order-writing software, and dunnhumby loyalty data.