Customer Relationship Management (CRM) Coordinator, Department of Enrollment Management

Fort Hays State University•Hays, KS

5d•Onsite

About The Position

The CRM Coordinator is a recruitment position that works collaboratively with departments across the university to develop and improve CRM processes, workflows, communications, and data practices. The Coordinator helps users apply the CRM effectively to departmental and university goals while promoting consistent practices, accurate data, and effective use of CRM capabilities. The position provides training and supports data operations. The ideal candidate is a strong communicator and problem-solver who can work independently or collaboratively, enjoys learning new technology, and helps others use systems effectively. Experience with CRM systems, higher education operations, recruitment, and enrollment is preferred. The role supports the university's CRM for student recruitment and enrollment, develops strategies and metrics, analyzes data, improves workflows, and helps support student engagement and retention. It collaborates with admissions, graduate school, marketing, online, student success, Information Technology, and other campus partners. The position is based in the context of Fort Hays State University in Hays, Kansas. The anticipated start date is December 2026. Applicants must submit a resume electronically; a cover letter and contact information for three professional references are recommended. Final candidates must consent to and successfully complete a criminal background check.

Requirements

Bachelor's degree in Marketing, Business Administration, Information Technology, or a related field, or four years of professional experience in lieu of the degree.
One to three years of professional experience in CRM management.
One to three years of professional experience with CRM software and related tools.

Nice To Haves

CRM management experience in a higher education setting.
Experience with CRM systems, higher education operations, recruitment, and enrollment.
Master's degree in Marketing, Business Administration, Information Technology, or a related field, or six years of professional experience in lieu of the degree.

Responsibilities

Support the day-to-day use of the university's CRM system for student recruitment and enrollment activities.
Serve as the campus point of contact for CRM vendors.
Monitor CRM records for accuracy and completeness.
Implement CRM best practices across departments and user groups.
Train and support staff members on CRM use and functionality.
Develop and implement CRM strategies aligned with university objectives.
Collaborate with stakeholders to identify KPIs and metrics for evaluating CRM effectiveness.
Analyze data to identify trends, opportunities, and areas for improvement.
Recommend CRM process and workflow enhancements to optimize student recruitment, engagement, and retention.
Use the CRM to support recruitment activities, including lead generation, nurturing, and conversion.
Collaborate with stakeholders to develop targeted communications that attract prospective students and guide them through enrollment.
Work with Marketing to track and analyze recruitment metrics and evaluate marketing efforts.
Support student engagement and retention through the CRM system.
Collaborate with admissions, graduate school, marketing, online, student success, and other partners to align CRM initiatives with FHSU goals.
Liaise between technical teams and end users to facilitate communication and problem-solving.
Work with the Information Technology Department and other campus partners to communicate CRM needs.