Customer Relationship Management (CRM) Coordinator, Department of Enrollment Management

Fort Hays State University•Hays, KS

About The Position

The CRM Coordinator is a recruitment position in the Department of Enrollment Management that works collaboratively with departments across the university to develop and improve CRM processes, workflows, communications, and data practices. The position helps users identify effective ways to use the CRM to meet departmental and university goals, promote consistent practices and accurate data, and make effective use of CRM capabilities. It also provides training and ensures data operations. The ideal candidate is a strong communicator and problem-solver who can work independently or in groups, enjoys learning new technology, and helps others use systems effectively. Experience with CRM systems, higher education operations, recruitment, and enrollment is preferred.

Requirements

Bachelor's degree in Marketing, Business Administration, Information Technology, or a related field, or four years of professional experience in lieu of a degree.
One to three years of professional experience in CRM management, preferably in a higher education setting.
One to three years of professional experience with CRM software and related tools.
Strong communication and problem-solving abilities.
Ability to work independently and collaboratively.

Nice To Haves

Master's degree in Marketing, Business Administration, Information Technology, or a related field, or six years of professional experience in lieu of a degree.
Experience with CRM systems, higher education operations, recruitment, and enrollment.

Responsibilities

Support the day-to-day use of the university's CRM system for student recruitment and enrollment activities.
Serve as the campus point of contact for CRM vendors.
Monitor CRM records for accuracy and completeness.
Implement CRM usage best practices across departments and user groups.
Provide staff training and support on CRM utilization and functionality.
Develop and implement CRM strategies aligned with university objectives.
Collaborate with stakeholders to identify key performance indicators and metrics for evaluating CRM effectiveness.
Analyze data to identify trends, opportunities, and areas for improvement.
Recommend CRM process and workflow enhancements to optimize student recruitment, engagement, and retention.
Use the CRM system to support recruitment activities, including lead generation, nurturing, and conversion.
Collaborate with stakeholders to develop targeted communications that attract prospective students and guide them through enrollment.
Work with Marketing to track and analyze recruitment metrics, assess marketing effectiveness, and identify areas for improvement.
Support student engagement and retention through the CRM system.
Collaborate with admissions, graduate school, marketing, online, student success, and other areas to align CRM initiatives with FHSU goals.
Serve as a liaison between technical teams and end users to facilitate communication and problem-solving.
Work with the Information Technology Department and other campus partners to communicate CRM needs.