CRM (Customer Relationship Management) Manager

Charlestowne Hotels • Charleston, SC

11d

About The Position

The CRM (Customer Relationship Management) Manager oversees the development, execution, and performance analysis of automated and promotional email campaigns across the Charlestowne Hotels portfolio. As a key member of the Marketing Team, this role drives process efficiencies, cross-departmental collaboration, and revenue growth through data-driven email strategies and targeted content. The role has very minimal travel expectations, if any (0–5%).

Requirements

• At least 4 years of experience building, executing, and analyzing email marketing programs.
• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Proficiency in CRM platforms, content management systems (CMS), and major email service providers (ESPs).
• Hands-on experience with HTML/CSS for email layout adjustments.
• Proficiency in Google Workspace or Microsoft Office and Adobe Creative Suite.
• Solid understanding of web analytics platforms such as Google Analytics.
• Exceptional attention to detail and rigorous quality assurance habits.
• Strong project management, organization, and multitasking skills.
• Excellent written communication and adaptable copywriting and editing ability.
• Strong analytical skills and the ability to translate data into strategic marketing decisions.

Nice To Haves

• Hospitality or travel industry experience.
• Revinate CRM platform experience (highly preferred).
• Knowledge of MJML.

Responsibilities

• Plan, execute, and analyze promotional and automated email marketing campaigns using CRM and ESP platforms.
• Oversee and segment portfolio databases to maintain list health, compliance, and accurate audience targeting.
• Write and copyedit campaign content and perform quality assurance on copy, layouts, links, and dynamic content tailored to diverse brand personas.
• Conduct ongoing A/B testing on subject lines, creative assets, and delivery timing to improve engagement and conversion rates.
• Track performance metrics, analyze CRM-generated revenue, and provide stakeholders with actionable insights and recommendations.
• Collaborate with design, content, project management, and property teams to align email initiatives with broader hotel marketing goals.
• Ensure email deployments follow deliverability standards, anti-spam regulations such as CAN-SPAM and GDPR, and mobile responsiveness guidelines.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager