CRM (Customer Relationship Management) Manager

Charlestowne Hotels • Mount Pleasant, SC

12d

About The Position

The CRM (Customer Relationship Management) Manager oversees the development, execution, and performance analysis of automated and promotional email campaigns across the Charlestowne Hotels portfolio. As a key member of the Marketing Team, the CRM Manager drives process efficiencies, cross-departmental collaboration, and revenue growth through data-driven email strategies and targeted content. Travel is very minimal, if any (0–5%).

Requirements

• At least 4 years of proven experience building, executing, and analyzing email marketing programs.
• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Proficiency in CRM platforms, content management systems (CMS), and major Email Service Providers (ESPs).
• Hands-on experience with HTML/CSS for email layout adjustments.
• Proficiency in Google Workspace or Microsoft Office and Adobe Creative Suite.
• Solid understanding of web analytics platforms such as Google Analytics.
• Exceptional attention to detail and rigorous quality assurance habits.
• Strong project management, organization, and multitasking skills.
• Excellent written communication and adaptable copywriting and editing ability.
• Strong analytical skills and the ability to translate data into strategic marketing decisions.

Nice To Haves

• Hospitality or travel industry experience.
• Experience with Revinate CRM, highly preferred.
• Knowledge of MJML.

Responsibilities

• Plan, execute, and analyze promotional and automated email marketing campaigns using CRM and ESP platforms.
• Oversee and segment portfolio databases to maintain list health, compliance, and accurate audience targeting.
• Write and copyedit content and perform quality assurance on copy, layouts, links, and dynamic content tailored to diverse brand personas.
• Conduct ongoing A/B testing on subject lines, creative assets, and delivery timing to improve engagement and conversion rates.
• Track performance metrics, analyze CRM-generated revenue, and deliver actionable insights and recommendations to stakeholders.
• Partner with design, content, project management, and property teams to align email initiatives with broader hotel marketing goals.
• Ensure email deployments adhere to deliverability standards, anti-spam regulations such as CAN-SPAM and GDPR, and mobile responsiveness guidelines.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level