Customer Marketing Team Director, HCP - Hematology

Genentech • Daly City, CA

1d • Onsite

About The Position

The Marketing organization influences decisions by establishing and communicating our full product value proposition across the full value chain, from payers, to health systems, to prescribers, to patients. Marketers are masterful storytellers - accountable to inform positioning using an insight-driven marketing strategy, deliver simple compelling customer-led content creation, and design outstanding integrated customer experiences in partnership with networked partners (e.g. Customer Engagement and Genentech Business Operations). Marketers strategically use resources and their network to drive patient outcomes for today’s innovations, and fuel tomorrow’s breakthroughs.
This Customer Marketer Lead is integral to successfully delivering the Marketing Vision. This position will be primarily focused on HCP, providing strategic leadership and mentorship for the Hematology portfolio’s on-market brand team. The HCP Customer Marketing Director will refine the HCP customer strategy to accelerate patient access, driving integrated campaign development with a focus on performance marketing excellence. This individual will be a key member of the MLT (Marketing Leadership Team).

Requirements

• Bachelor's degree
• 8 years minimum work experience, with 6 years of commercial experience (sales, market access or customer insights), two of which must be in marketing.
• Experience with sole ownership of tactics or pieces; ability to articulate business problems, identify solutions and own content development from strategy through execution.

Nice To Haves

• MBA or other related graduate level degree preferred
• Progressive years of Marketing experience is preferred
• People leadership experience is preferred
• Oncology experience is preferred
• Product launch experience is preferred
• Experience working in an omnichannel/digital marketing role
• Strong customer understanding including developing/utilizing personas, customer journeys, other segmentation tools, and developing content and executing campaigns in an omnichannel world
• Experience measuring success of investments, including campaign and content, and continuously improving tactics to maximize business value
• Experience in creating marketing strategies, plans and tactics that have strengthened market positioning and driven high-value customer and business outcomes

Responsibilities

• Leverages expertise to translate high-level brand strategy into the development and execution of the customer strategy, tactical planning, and execution of all marketing campaigns, collaborating closely with the Therapeutic Area (TA) Marketer and supported by the Sr. Customer Marketer(s)
• Creates and delivers tailored and actionable omnichannel customer engagement, leveraging appropriate customer insights including customer journeys, personas, market/competitor insights and other data needed, collaborating closely with the TA Marketer
• Determines critical moments/barriers in the customer journey and develops content to overcome identified barriers
• Accountable for meeting short-term (90-day) and long-term (3-5 year) strategic goals for customers with measurable impact
• Coordinates and validates messaging of clinical and non-clinical strategy for customers.
• Collaborates with Executive/Senior Marketing Director and TA Marketer(s) to influence the overall objectives and long-range goals for the brand; makes decisions that have significant impact on these objectives and goals
• Identifies and works regularly with both key internal network partners and external resources to ensure cross-marketing, cross-functional, and field alignment to customer strategy
• Designs and executes seamless, well-integrated marketing campaigns across multiple marketing platforms and channels (including all field channels) for the customer
• Reviews and coaches Sr. and Jr. Customer Marketers on content, media, and measurement activities, including the tracking of cross-customer needs
• Plays a leadership role with agencies and the Promotional Review Committee (PRC), including Legal and Regulatory, to ensure development, approval, and pull-through of compliant and effective promotional tactics
• Accountable for high quality, compliant content execution across all marketing platforms, channels and relevant customer type (including, but not limited to, patients, providers, organized customers)
• Manages media budget, Agency of Record (AoR) spend, and oversees campaign performance through measurement and optimization
• Partners with analytics, operations, and field teams to measure marketing performance through leading, lagging, and customer satisfaction indicators to optimize campaigns and drive customer and business outcomes
• Leads initiatives that have broader organizational impact across the 1Marketing Function, impacting multiple TAs, and advancing progress towards our Commercial, Medical and Government Affairs (CMG) outcomes
• Pursues continuous professional development including latest innovative capabilities, platforms, or solutions to support customer marketing efforts
• Responsible for short and medium term capacity planning, enablement, project coaching and oversight of Customer Marketers. The Customer Marketer Lead is a people leader and is responsible for all aspects of Genentech’s people practices
• Identifies key internal network partners and facilitates cross-marketing, cross-functional, and field alignment to ensure optimal deployment of campaigns and customer strategy
• Leads, develops and inspires a thriving Marketing Team and fosters belonging within and across teams.
• Works autonomously to make decisions and act in close alignment with the full product value proposition, customer positioning, and Squad priorities

Benefits

• A discretionary annual bonus may be available based on individual and Company performance.
• This position also qualifies for the benefits detailed at the link provided below.

What This Job Offers

• Job Type: Full-time
• Career Level: Director