Customer Marketing Specialist (Austin TX - hybrid)

Motive•Austin, TX

12d•Hybrid

About The Position

Motive is hiring a hands-on individual contributor to own its reviews program and customer content operations. The role focuses on strengthening brand credibility through review platform performance, customer content enablement, and management of customer proof points. Working with the digital marketing team, the specialist will help improve search visibility and make customer voices visible where prospective buyers are searching. The role uses AI, automation, and customer marketing tools to scale review generation and content operations while ensuring customer interactions are polished and positive. It also partners with Customer Success, Sales, Marketing, and the AEO team to deliver advocacy programs, maintain useful customer content, and translate program activity into measurable results.

Requirements

Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent experience.
1–3 years of experience in marketing, advocacy, or content operations within a B2B technology company.
Hands-on experience managing review platforms such as G2, TrustPilot, Gartner Peer Insights, TrustRadius, or Capterra.
Strong organizational skills and a track record of keeping complex programs on track across multiple stakeholders.
Clear, customer-friendly written communication skills, including writing outreach, coordinating approvals, and contributing to customer stories.
Ability to work cross-functionally without direct authority and influence outcomes through relationship building and follow-through.

Nice To Haves

Familiarity with customer marketing or advocacy tools such as Peerbound and project management tools such as Asana.
Experience with AEO, SEO, or search-adjacent marketing concepts.
Experience in industries with physical operations, such as transportation, logistics, field service, or construction.

Responsibilities

Own Motive's day-to-day presence on G2, TrustRadius, TrustPilot, Capterra, and Gartner Peer Insights.
Run review-generation campaigns end to end, including customer targeting, outreach sequencing, incentivization, and follow-up.
Deliver a quarterly G2 content plan and enablement package to internal stakeholders after each reporting cycle.
Partner with the AEO team to align review strategy with search visibility goals and support organic discoverability.
Track review volume, rating trends, and competitive benchmarks, and regularly share insights and risks with leadership.
Coordinate review response workflows and flag feedback patterns to Customer Success and Product.
Develop and execute customer content strategies to drive engagement and conversion.
Coordinate customer outreach, scheduling, approvals, and consent for advocacy content and testimonial activities.
Maintain an organized, well-tagged, accessible repository of customer proof points for Sales and Marketing.
Keep customer content current, accurate, and activated across the business.
Manage timelines, logistics, follow-ups, and asset delivery across owned programs.
Build and maintain documentation, trackers, and workflows that keep advocacy operations organized and visible to cross-functional partners.
Ensure customer-facing experiences are timely, thoughtful, and reflective of Motive.
Partner with Customer Success, Sales, and Marketing to identify advocacy candidates and maintain the content pipeline.
Track and report review volume, ratings performance, content asset utilization, and outreach conversion rates.
Use data to improve targeting and messaging and identify program gaps or opportunities.