Customer Marketing Specialist (Austin TX - hybrid)

Motive•Austin, TX

13d•Hybrid

About The Position

Motive is hiring a hands-on individual contributor to own and execute its customer reviews program and customer content operations. The role focuses on building brand credibility through review-platform performance, content enablement, and customer proof-point management. The specialist partners with digital marketing and the AEO team to strengthen search visibility and ensure customer feedback is visible to prospective buyers. The role also uses AI, automation, and customer marketing tools to scale review generation and content operations while ensuring customer interactions are polished and positive. The position manages Motive’s presence on G2, TrustRadius, TrustPilot, Capterra, and Gartner Peer Insights; coordinates review-generation campaigns; and reports on review and competitive trends. It also coordinates customer advocacy content, maintains a searchable repository of customer proof points, manages program logistics and documentation, and tracks performance measures such as review volume, ratings, content utilization, and outreach conversion. The specialist works across Customer Success, Sales, Marketing, Product, and digital marketing to keep programs moving and customer relationships protected.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent experience.
1–3 years of experience in marketing, advocacy, or content operations within a B2B technology company.
Hands-on experience managing review platforms such as G2, TrustPilot, Gartner Peer Insights, TrustRadius, or Capterra.
Strong organizational skills and a track record of keeping complex programs on track across multiple stakeholders.
Clear, customer-friendly written communication skills, including writing outreach, coordinating approvals, and contributing to customer stories.
Ability to work cross-functionally without direct authority and influence outcomes through relationship building and follow-through.
Must be authorized to receive and access commodities and technologies controlled under U.S. Export Administration Regulations.

Nice To Haves

Familiarity with customer marketing or advocacy tools such as Peerbound.
Familiarity with project management tools such as Asana.
Experience with AEO, SEO, or search-adjacent marketing concepts.
Experience in industries with physical operations, such as transportation, logistics, field service, or construction.

Responsibilities

Own Motive’s day-to-day presence on G2, TrustRadius, TrustPilot, Capterra, and Gartner Peer Insights.
Run review-generation campaigns end-to-end, including customer targeting, outreach sequencing, incentivization, and follow-up.
Deliver a quarterly G2 content plan and enablement package to internal stakeholders after each reporting cycle.
Partner with the AEO team to align review strategy with search visibility goals and organic discoverability.
Track review volume, ratings trends, and competitive benchmarks, and regularly surface insights and risks to leadership.
Coordinate review-response workflows internally and flag feedback patterns to Customer Success and Product.
Conceptualize and execute customer content strategies to drive engagement and conversion.
Coordinate customer outreach, scheduling, approvals, and consent for advocacy content and testimonial activities.
Maintain a clean, well-tagged, accessible repository of customer proof points for Sales and Marketing.
Keep customer content current, accurate, and activated across the business.
Manage timelines, logistics, follow-ups, and asset delivery across owned programs.
Build and maintain documentation, trackers, and workflows to keep advocacy operations organized and visible to cross-functional partners.
Ensure customer-facing experiences are timely, thoughtful, and reflect well on Motive.
Partner with Customer Success, Sales, and Marketing to identify advocacy candidates and maintain the content pipeline.
Track and report on review volume, ratings performance, content asset utilization, and outreach conversion rates.
Use data to improve targeting and messaging and identify program gaps or untapped opportunities.