Customer Lifecycle Strategy Lead - Services

Apple • Culver City, CA

1d

About The Position

The Customer Lifecycle Strategy Lead will work with a wide variety of functional teams across Apple including engineering, product, marketing, operations, data analytics, design, and business. You will be responsible for creating programs that connect with customers in a privacy-friendly way to drive acquisition and engagement, and make sure they are getting the most out of their services.

Requirements

• 5-8 years experience leading customer lifecycle marketing programs, ideally for a consumer payments, retail, or e-commerce business with demonstrated success achieving growth goals of user acquisition and engagement.
• Experience testing and optimizing marketing channels including push notification, email and in-app messaging tactics.
• Strong project management capability with exceptional attention to detail, leading to flawless execution.
• A deep understanding of A/B testing and data-driven optimization marketing.
• Expertise in using segmentation and personalization to deliver marketing that is timely, helpful, and relevant to customers.
• Proven ability to meet deadlines and get consensus while balancing many projects and priorities.
• Analytical problem solving with a track record of success in developing and optimizing marketing strategies and programs that drive customer acquisition and engagement.
• Experience working collaboratively with creative and design teams to develop clear briefs and providing feedback on creative while meeting project milestones.

Nice To Haves

• Thorough understanding of integrating product, design, business, marketing, engineering and other cross-functional stakeholders to clarify program goals, strategy, and execution.
• Excellent presentation, written and verbal communication skills with the ability to articulate a strong point of view clearly and succinctly to both senior executives and individual contributors.
• Exceptional relationship-building and interpersonal skills; ability to develop strong working partnerships.
• Ability to work collaboratively under pressure, with proven experience working on complex, international, large-scale, and time-critical projects.
• Outstanding cross-functional team working skills with an ability to collaborate closely with other teams to solve problems and implement programs that achieve core business objectives.
• Expertise in how modern MarTech stacks are used to deploy campaigns and customer journeys.

Responsibilities

• Develop and optimize acquisition and engagement strategies for Apple Services across owned channels like email, in-app messages, and push notifications.
• Optimize programs through A/B testing.
• Develop strategic recommendations based on data-driven insights to connect with customers.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed