Customer Lifecycle Marketing Lead – Brand Marketing (Buick GMC)

General Motors • Oshawa, ON

2d • CA$97,800 - CA$146,600 • Hybrid

About The Position

In this newly created position, you’ll lead Customer Lifecycle Marketing (CLM) Buick GMC —and help shape the future of customer experience at Canada’s largest automotive company. This is your opportunity to build and optimize a best-in-class CLM strategy from the ground up, delivering personalized experiences across every stage of the customer journey. You’ll be the architect of data-driven engagement that inspires loyalty and drives growth.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field preferred, Post Secondary Education required.
• 5+ years in CRM management or lifecycle marketing, with a proven track record of driving results.
• Proficient in CRM platforms (Adobe, Salesforce, or Braze), data visualization (Power BI), and audience segmentation tools.
• Comfortable digging into data and surfacing actionable insights.

Nice To Haves

• A strategic thinker who understands customer behaviours—and how to turn insights into personalized experiences.
• A proactive problem-solver who thrives in fast-paced, evolving environments.
• A collaborative leader who can inspire cross-functional teams.
• A strong communicator with a talent for making the complex simple and actionable.

Responsibilities

• Lead the development and execution of a full-funnel CLM strategy that spans acquisition, onboarding, engagement, retention and reactivation.
• Work with the Lifecycle Marketing team to ensure that the customer is at the center of your communication strategy.
• Design and optimize customer journeys across lifecycle stages, ensuring each touchpoint is timely, relevant, and aligned to brand standards.
• Lead the briefing of creative, managing timelines, and ensuring flawless delivery.
• Lead the development and execution of a multi-channel activation strategy that goes beyond email to incorporate in-app messaging and SMS while ensuring the right message is being sent at the right time, through the most effective channel.
• Collaborate with Lifecycle Marketing, data and digital teams to ensure CLM tools are effectively integrated into GM’s broader marketing technology ecosystem.
• Ensure brand, digital, media and regional teams are aligned on messaging and timing.
• Monitor performance metrics, identifying opportunities for enhancement and driving continuous improvement.

Benefits

• Paid time off including vacation days, holidays, and supplemental benefits for pregnancy, parental and adoption leave
• Healthcare, dental, and vision benefits
• Life insurance plans to cover you and your family
• Company and matching contributions to a Defined Contribution Pension plan to help you save for retirement
• GM Vehicle Purchase Plan for you, your family and friend

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Associate degree