Customer Lifecycle Manager

AlgaeCal

4d • Onsite

About The Position

This role is focused on customer loyalty and retention, with ownership across email, SMS, push notifications, segmentation, automated journeys, loyalty communications, and customer lifetime value. The ideal candidate is a lifecycle marketing expert skilled in building personalized customer journeys to drive retention, loyalty, and revenue. Responsibilities include creating and managing campaigns across owned channels, ensuring personalized and effective communication, and utilizing platforms like Braze, Klaviyo, or SFMC for one-to-one marketing at scale. The role offers growth opportunities into broader leadership across Loyalty, including retention, subscriptions, rewards, customer engagement, and lifetime value. AlgaeCal is dedicated to ending the fear of bone loss with a clinically-backed natural solution.

Requirements

• Experience leading, coaching, or managing a small team, with the ability to set priorities, raise quality, and develop people.
• 3+ years of experience in email and database marketing or a related function.
• Proven track record in developing, implementing and analyzing automated customer journeys across multiple touchpoints.
• 3+ years experience working in marketing automation platforms such as Braze, Klaviyo, SF Marketing Cloud, etc.
• Familiarity with CRMs like Salesforce.
• Direct response marketing experience.
• Familiarity with rewards and subscription programs, loyalty communication flows and lead funnels.
• Data-driven with strong analytical skills and ability to measure effectiveness of programs and communicate actionable insights.
• Strong understanding of consumer marketing principles, customer segmentation and multi-channel marketing.
• Extremely organized, strong attention to detail, solid presentation skills, business acumen, problem solving along with project management skills.
• Humble, hungry to learn, and people smart (great teammate).

Nice To Haves

• Braze certifications strongly preferred
• Experience in health/supplement space an asset.

Responsibilities

• Leading, coaching, and developing the team, setting a high bar for quality, guiding day-to-day work, and helping people do the best work of their careers.
• Creating and managing automations & campaigns that guide customers through every stage of the journey, with a strong focus on increasing retention, loyalty, reorder rate, and customer lifetime value.
• Improving personalization of communications across email, SMS, push, and other owned channels.
• Using data and customer insights to build comprehensive segmentation to ensure the right message reaches the right audience at the right time.
• Building, optimizing, and scaling customer journeys in platforms like SFMC, Klaviyo or Braze, while continuously improving performance through testing and iteration.
• Overseeing marketing automation performance while helping build and expand other owned channels such as SMS and push notifications.
• Overseeing email design and messaging best practices.

Benefits

• A generous healthcare package
• Monthly team events and activities
• Flexible Stat Holidays with the option to bank days for later use
• Weekly in-office team lunches
• Casual dress code
• Incredible dog friendly, Yaletown office one block from SkyTrain
• Professional Development: opportunity to attend professional development conferences or workshops, with fees, accommodation, travel, meals, and related materials covered.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed