CRM & Lifecycle Manager

Joko

1d•Remote

About The Position

At Joko, we help consumers shop smarter. Our mission is to revolutionize shopping, empowering people to find what they need, make informed decisions, and save money. Founded in Paris, Joko is a tech company and certified B Corp with over 105 talents across Paris, Barcelona, and New York (and beyond). More than 6 million users already save money every day at 10,000+ merchants with Joko. From cashback and automatic coupons to price alerts and carbon tracking, we keep expanding our products to make shopping smarter. We’re now building an AI-powered shopping assistant to help users find the best products by price, quality, and environmental impact. Having reached profitability in our core market, we’re now scaling globally, with a strong focus on the US. It’s still day 1, come build the future of shopping with us! This position is remote-friendly. Our Marketing team No one is more creative and data-driven than this team; they truly combine the best of both worlds. The Marketing team’s mission is to put our product into the hearts and hands of millions of users around the world. The Growth Team builds and scales innovative growth engines to conquer markets, attract, and retain users. The Brand & Communications Team shapes Joko's long-term vision and builds a lasting emotional connection with users. The Campaign & Merchandising Team drives our B2C campaign calendar and elevates the shopping experience. The B2B Marketing Team positions Joko as the top partner in our space and builds a standout employer brand. Led by Isa, our CMO, the team is constantly innovating to take the business to new heights.

Requirements

5+ years of experience in B2C CRM or lifecycle marketing, ideally in a high-growth mobile or consumer app.
Owned lifecycle programs end-to-end, not just executed individual components.
Hands-on with modern CRM platforms (Braze, Iterable, Customer.io, or similar) and you know what “good” looks like across in-app, push, and email.
Deliverability, segmentation logic, template design, and orchestration are second nature.
Read cohort curves, funnel data, and A/B test results fluently.
Use data to form opinions and drive decisions, not just to build reports.
Run structured A/B testing programs and know how to design experiments that actually teach you something, not just optimize a subject line.
Genuinely excited by what AI can do for CRM.
Already built solutions from scratch using AI to improve workflows or drive impact, and have real opinions formed from real attempts on where it works and where it doesn’t.
Relentlessly curious about how users think, what they need, and how they respond.
Every message you ship starts from a real user insight, not a template.
Take initiative, hold yourself accountable to outcomes (not activities), and move fast without dropping the ball.
Know a broken merge tag, a mistimed push, or a poorly segmented email can undo weeks of work.
Have a talent for spotting flaws before they ship.
Native-level French speaker and fluent in English, our internal working language.

Responsibilities

Design and run lifecycle programs that turn new signups into engaged, loyal, high-LTV Joko users.
Own the end-to-end CRM strategy across in-app, push, and email from the first onboarding message to the campaign that reactivates dormant users.
Design the onboarding journey: messaging, timing, and triggers so every new user feels understood and reaches activation quickly.
Build retention and referral programs that deepen usage among our best users, drive word of mouth, and lift long-term retention.
Design cross-channel journeys that deliver the right benefit to the right user at the right moment.
Partner closely with Data to turn behavioral signals into segmentation and triggers, and with Product to keep lifecycle nudges tightly aligned with the in-app experience.
Run a continuous A/B testing program (hypotheses, tests, learnings, iterations) to improve existing flows and challenge our current lifecycle map.
Use AI to automate the operational grind (segmentation, copy iteration, QA, reporting) and unlock what we couldn’t run manually: sharper personalization, faster experimentation cycles, and richer lifecycle logic.
Decide where AI genuinely moves the needle (and where it doesn’t), then ship production solutions.
Work hand-in-hand with Product, Data, User Acquisition, and Brand so CRM compounds alongside everything else we’re building.

Benefits

Flexible remote
Access to a coworking space and a coworking budget if living outside of Paris
Work from anywhere for up to 3 months per year
Top-market compensation
Equity for everyone with the chance to own a piece of what you build
Half-day each week dedicated to leveling up with AI by exploring new tools, iterating hard, and sharpening your skills
Yearly offsite in amazing locations
Budget for team-building events & monthly in-person gatherings
Contribution to your ClassPass subscription
8-week leave paid 100% for the second parent