Lifecycle & CRM Marketing Manager

Mixam

9h•Hybrid

About The Position

Mixam is seeking a Lifecycle & CRM Marketing Manager to build and own the company's customer retention engine. This role involves managing email, SMS, loyalty programs, strategic segmentation, testing, and HubSpot CRM. The ideal candidate will be responsible for identifying customer risks and opportunities, designing interventions, measuring impact, and continuously improving customer journeys. This is an individual contributor role for an autonomous builder-operator who thrives on end-to-end ownership of both strategy and execution in a fast-paced startup environment. The role requires a deep understanding of driving lifetime value (LTV), repeat purchase rates, first-to-second-order conversions, and cohort reactivation strategies. The manager will connect granular customer behaviors to build targeted lifecycle segmentations and cross-sell logic, optimizing the rewards program and translating user actions into measurable commercial results.

Requirements

Demonstrable lifecycle, CRM, retention, or e-commerce marketing experience with prior experience and tangible result-driven outcomes.
Deep, hands-on Klaviyo experience: flows, segmentation, campaigns, QA, testing, reporting, and deliverability.
Strong analytical judgment: proven experience executing and reporting on A/B testing methodologies, with the ability to interpret cohort behavior, form clear hypotheses, and translate test results into optimized customer journeys.
Comfortable with independently building processes and operating models from scratch.
Proven experience independently owning lifecycle or retention strategy, not just producing email campaigns.
Demonstrable experience owning or scaling loyalty, rewards, membership, or tiered customer programs.
Uses analytics, automation, and AI-enabled tools responsibly to accelerate insight development, campaign production, testing velocity, and workflow efficiency.
Strong copy and messaging instincts; able to create clear, persuasive and action driven copy, using testing and customer insight to continuously improve performance.

Nice To Haves

Experience building and scaling in fast startup environments.
Experience with HubSpot CRM.

Responsibilities

Diagnose customer behavior, design interventions, build customer journeys, measure impact, and improve over time.
Own Mixam’s email program end-to-end, including lifecycle strategy, campaign planning, flows, segmentation, copy direction, writing and executing copy, build/QA, deployment, testing, reporting, and optimization.
Own lifecycle activation and optimization of Mixam Rewards, including member onboarding, points education, redemption activation, tier progression, loyalty-triggered journeys, lapsed-member reactivation, testing, and reporting.
Own lifecycle segmentation and customer journey strategy across markets, using customer behavior, product affinity, purchase history, market, lifecycle stage, engagement, and loyalty status.
Launch and own SMS, including consent/preference capture, segmentation, channel governance, lifecycle use cases, testing, and reporting.
Partner with Data to define retention metrics (repeat purchase, churn, reorder timing, LTV, reactivation, cohort behavior) and translate them into automations and revenue-driving tests.
Build, run, and report on a rigorous A/B testing roadmap across messaging, offers, flows, and creative assets, using data-driven insights for continuous improvement.
Partner closely with Marketing, Data, Pricing, Product, and Customer Operations.
Partner with Design on creative assets and templates, while independently owning messaging, copy direction, lifecycle strategy, and performance.
Use analytics, automation, and AI-enabled tools responsibly to increase insight, testing velocity, and workflow efficiency while protecting quality and brand standards.
Own the assessment of Mixam’s lifecycle technology stack (Klaviyo, HubSpot, SMS, data, consent, automation, reporting, integrations) and recommend the best long-term operating model.