CRM & Lifecycle Marketing Manager
About The Position
School Outfitters serves thousands of schools and educational organizations across the country, but our greatest growth opportunities come from deepening relationships with the customers and prospects already in our ecosystem. The right person in this role will help transform email and lifecycle marketing into a strategic growth engine—improving customer engagement, supporting sales follow-up, increasing repeat purchases, and driving revenue. School Outfitters helps create better learning environments by providing furniture, equipment, and solutions that support students, educators, and schools nationwide. We combine a customer-first culture with a deep understanding of educational spaces, helping schools make smart investments that improve learning outcomes. As part of BERPL, an employee-owned holding company, School Outfitters offers the stability of an established business with the entrepreneurial mindset of a growing organization.
Requirements
- Based in the Cincinnati area and able to work onsite four days per week.
- 4+ years of hands-on email marketing experience
- Strong HubSpot, or other CRM, experience, including workflows, lists, properties, forms, email, reporting, and CRM structure
- Working knowledge of email deliverability, including sender reputation, authentication, bounce management, suppression strategy, and list hygiene
- Strong copywriting instincts and the ability to write effective email copy
- Experience building nurture programs that drive business results
- Analytical mindset with the ability to interpret performance data and recommend what to change
- Experience with B2B, B2B2C, ecommerce, and sales-assisted buying journeys
- Basic HTML/CSS for email troubleshooting
- Familiarity with Litmus, Email on Acid, or similar email QA tools
- Strong attention to detail
Responsibilities
- Own the email strategy, calendar, and execution for School Outfitters
- Build, test, deploy, and optimize email campaigns and automated workflows in HubSpot
- Create lifecycle programs such as welcome series, quote follow-up, nurture, re-engagement, lapsed customer win-back, and post-purchase campaigns
- Segment audiences using customer type, industry, purchase behavior, engagement, lifecycle stage, and sales data
- Write and edit email copy, including subject lines, preview text, body copy, and calls to action
- Partner with our designer to create emails that are on-brand, easy to read, and built to convert
- Monitor email health, including deliverability, sender reputation, bounce rates, spam complaints, unsubscribes, suppression lists, and list hygiene
- Maintain email best practices, including CAN-SPAM, GDPR, authentication, permission-based marketing, and suppression strategy
- Run A/B tests across subject lines, content, timing, calls to action, and audience strategy
- Report on email performance, revenue influence, and customer engagement with clear recommendations for what to improve
- Help set HubSpot standards for workflows, lists, properties, forms, templates, data hygiene, and reporting
- Partner with sales, IT, and marketing teams so HubSpot is useful, organized, and scalable
Benefits
- Employee Stock Ownership Plan (ESOP)
- Medical, dental, and vision insurance
- 401(k) with company match
- Paid time off and company holidays
- Professional development opportunities
- Collaborative, values-driven culture
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
