Customer Lifecycle Marketing Specialist

Fox Pest Control•Logan, UT

8d•$55,000 - $65,000•Hybrid

About The Position

Fox Pest Control is looking for a Customer Lifecycle Specialist to build and manage campaigns that strengthen customer relationships and generate measurable revenue. Reporting to the Director of Marketing, you will own Fox's lifecycle marketing program in Cinch, from strategy and audience selection through copywriting, setup, launch, testing, reporting, and optimization. Your focus will be email and direct mail campaigns that support customer win-back, cross-sell, referrals, retention, and long-term customer value. You will be trusted to work independently, spot opportunities, and keep projects moving. You will also work closely with Fox's Managing Editor, Director of Customer Experience, Creative, Operations, IT, Analytics, and other teams. Your success will be measured primarily by campaign ROI and your ability to turn customer data into useful, relevant communication.

Requirements

Three or more years of experience in lifecycle marketing, CRM marketing, retention marketing, email marketing, marketing automation, or a related field
Experience developing lifecycle strategies and turning them into completed campaigns
Hands-on experience building automated journeys and one-time campaigns in an email, CRM, or customer engagement platform
Strong writer and editor who can turn business goals into clear, persuasive customer communication
Understand audience segmentation, personalization, testing, deliverability, and campaign quality assurance
Comfortable using campaign data to measure performance, calculate ROI, and recommend improvements
Organized, detail-oriented, and able to manage several campaigns and deadlines at the same time
Able to work independently, solve problems, and build productive working relationships across departments

Nice To Haves

Experience with Cinch or a similar customer engagement platform
Experience connecting lifecycle campaigns to revenue, retention, reactivation, cross-sell, referrals, or customer lifetime value
Experience managing direct mail alongside email campaigns
Familiarity with Salesforce, field service platforms, customer databases, analytics dashboards, and campaign attribution
Experience in a multi-location, home services, subscription, or recurring revenue business
Working knowledge of CAN-SPAM, customer consent, privacy, accessibility, and email marketing requirements

Responsibilities

Develop Fox's customer lifecycle strategy in Cinch and prioritize opportunities based on customer needs, revenue potential, business priorities, and available resources
Build, launch, and improve automated journeys for customer win-back, seasonal cross-sell, referrals, new customer welcome and onboarding, customer education, and abandoned quote recovery as data becomes available
Own email and direct mail campaigns from planning and audience selection through launch, reporting, and optimization
Maintain a customer communication calendar and keep active journeys current as services, offers, data, and business priorities change
Write clear, persuasive copy and build campaigns using approved Cinch templates, working with the Managing Editor and Creative when additional support is needed
Coordinate direct mail production, proofs, audience files, schedules, and delivery with Cinch and other partners
Complete thorough pre-launch quality checks and maintain the templates, documentation, test records, and approvals needed to run campaigns reliably
Work with the Director of Customer Experience to identify customer needs, pain points, and communication gaps, then turn those insights into practical campaigns and journey improvements
Build customer segments using service history, tenure, location, engagement, purchase behavior, and other available data
Serve as Fox's primary day-to-day lifecycle marketing expert in Cinch and help improve how the platform is used
Partner with IT, Analytics, and Cinch to confirm data feeds, customer fields, campaign triggers, audience rules, attribution, and reporting
Monitor data quality, contact preferences, suppression rules, communication frequency, and list hygiene to protect both campaign performance and the customer experience
Document audience definitions, campaign logic, data needs, and platform processes, and coordinate troubleshooting when issues arise
Set clear campaign goals, baselines, and measurement plans before launch
Own campaign analysis and ROI reporting, with support from IT and Analytics on underlying data and attribution
Use A/B tests, control groups, and incremental revenue analysis when the data and audience size allow
Connect campaign activity to business results such as revenue, recovered customers, cross-sell, referrals, retention, and customer lifetime value
Create clear campaign recaps and use the results to recommend which campaigns should be expanded, adjusted, repeated, or discontinued
Coordinate with Marketing, Customer Experience, Operations, branch teams, IT, Analytics, Legal, Creative, and outside vendors to gather input and keep campaigns moving
Set clear timelines, responsibilities, and approval steps, and resolve missing information or risks before they delay a launch
Make sure communications follow Fox brand standards, customer consent requirements, privacy expectations, accessibility practices, and applicable email marketing regulations

Benefits

Positive and Empowering Workplace Culture
Flexible Work Schedule
Competitive Health Insurance including Medical, Dental, and Vision for full-time employees
401k with a generous company match
PTO after just 30 days for Full-time individuals
Paid holidays
Paid Sick leave and Bereavement for FT/PT employees
Employee Stock Purchase Plan
Strong potential and room for growth with an Individualized Leadership Plan for every team member
Paid hands-on training opportunities
Referral bonuses