Customer Journey & Personalization Lead (Adobe AJO)

Blue Acorn iCi•,

8d•$135,000 - $185,000•Remote

About The Position

We are seeking a strategic and customer-focused Lifecycle Marketing Lead with experience driving omnichannel customer engagement initiatives using Adobe Experience Cloud technologies, including Adobe Journey Optimizer (AJO). This role is ideal for someone who combines strong marketing and personalization strategy expertise with hands-on experience designing and orchestrating customer journeys across email, SMS, push, and digital channels. The ideal candidate is comfortable collaborating with executive stakeholders, marketing teams, product owners, and technical partners to define campaign strategies, customer engagement approaches, and lifecycle programs that drive measurable business outcomes. This is not a purely technical implementation role. We are specifically looking for someone with strong marketing, customer journey, campaign strategy, and personalization experience who also understands how to leverage Adobe technologies to execute those initiatives.

Requirements

5+ years of experience in lifecycle marketing, CRM, customer journey strategy, personalization, or omnichannel campaign management
Hands-on experience with Adobe Journey Optimizer (AJO), Adobe Experience Platform (AEP), Adobe Campaign, or similar customer engagement platforms
Experience designing and executing omnichannel customer journeys and lifecycle marketing programs
Strong understanding of audience segmentation, personalization, and customer engagement strategies
Proven experience collaborating with business and marketing stakeholders to drive campaign initiatives
Strong communication and presentation skills with ability to influence both technical and non-technical audiences
Experience measuring campaign performance and using insights to optimize customer engagement
Familiarity with customer data platforms (CDPs), analytics, and customer engagement technologies
Ability to balance strategic thinking with hands-on execution

Nice To Haves

Experience with Adobe Experience Platform (AEP), RTCDP, Customer Journey Analytics (CJA), Adobe Target, or Adobe Campaign
Experience in telecom, media, retail, or large enterprise customer environments
Background in personalization strategy, retention marketing, customer engagement, or CRM programs
Experience working in enterprise consulting or digital transformation environments
Familiarity with agile delivery methodologies and cross-functional collaboration models

Responsibilities

Lead the strategy, design, and optimization of customer lifecycle and omnichannel engagement campaigns using Adobe Journey Optimizer (AJO) and Adobe Experience Platform (AEP)
Partner with business, marketing, and product stakeholders to define customer engagement strategies, lifecycle journeys, and personalization opportunities
Design and orchestrate customer journeys across channels including email, SMS, push notifications, web, and in-app messaging
Develop audience segmentation and targeting strategies based on customer behavior, engagement patterns, demographics, and business objectives
Translate customer insights and campaign goals into scalable journey and personalization strategies
Monitor campaign performance and customer engagement metrics, providing actionable recommendations for optimization and continuous improvement
Collaborate with analytics, product, and engineering teams to ensure proper activation and execution of customer journeys
Support personalization initiatives using customer data, behavioral triggers, and real-time engagement signals
Present campaign strategies, customer journey recommendations, and performance insights to stakeholders and leadership teams
Drive customer-centric thinking and best practices across lifecycle marketing and personalization initiatives
Partner with technical teams to ensure successful implementation and activation within Adobe Experience Cloud platforms
Stay current on Adobe Experience Cloud capabilities, customer engagement trends, and omnichannel marketing best practices