CRM Platform Developer – Adobe Journey Optimizer

Fanatics•Jacksonville, FL

1d•Hybrid

About The Position

At Fanatics Commerce, we’re more than just a leader in licensed sports merchandise – we’re a team united by a relentless passion for our fans and a commitment to innovation. We live by our BOLD Leadership principles: We Build Championship Teams, we’re Obsessed with Fans , we embrace a Limitless Entrepreneurial Spirit , and we approach every challenge with a Determined and Relentless Mindset . If you’re ready to contribute to a dynamic, fast-paced environment that thrives on collaboration and growth, we want you to be part of our team. Role Overview The CRM Platform Developer is the one to bring the ideas to life, bringing millions of fans closer to their passion. This role is central to the execution of personalized marketing campaigns, lifecycle automations, and 1-1 touchpoints in an agile marketing-led team. The ideal candidate is a creative problem-solver who enjoys turning business challenges into smart technical solutions. They bring curiosity and initiative to their work, actively contribute ideas, stay current with marketing technology trends, and navigate obstacles to deliver meaningful business impact. Experience with omni-channel marketing strategies enables them to thoughtfully apply technology in service of the broader customer experience.

Requirements

5+ years of experience designing and creating personalized content and real-time journeys on Marketing Technology platforms, preferably Adobe Experience Platform
Excellent written and oral communication skills
Sharp analytical and troubleshooting skills
Expertise developing visual components using HTML, CSS, and Handlebars template languages
Familiarity with agile development and related software like Jira
Strong organizational skills
Strong interpersonal skills enabling the individual to interact effectively with various levels of individuals.
Ability to work effectively solo or in a team environment

Nice To Haves

Adobe Journey Optimizer Certifications – Practitioner and Developer
Adobe Real-Time CDP Certification – Practitioner and Developer
Experience with connecting cloud applications using API’s
Experience using CI/CD and repository platforms like GitHub

Responsibilities

Propose and execute end-to-end solutions to meet our CRM Program’s goals
Schema and data enhancements in AJO based on upstream events
Code & fragment changes in AJO
Journey orchestration changes
Analyze outcomes and performance KPI’s
Design and execute A/B and multivariate Experiments in content and journeys
Work closely with business stakeholders to collect detailed functional requirements
Translate functional requirements to technical solutions
Coordinate with Technical Leads to develop, test, and deploy solutions to Production environments
Writing code and supporting documentation for development projects
Seeks new information to solve new problems to meet our customer experience & marketing performance goals
Analyzes gaps and overcomes obstacles to create efficient, streamlined automations