Customer Event & Vendor Management

Essity•Philadelphia, PA

1d•Onsite

About The Position

Essity is looking for an experienced Customer Marketing Activation Manager to develop and execute customer marketing activation initiatives for strategically important Distributor and End-Customer accounts across North America. A core focus of this role is the planning, management, and execution of customer-facing events, including distributor events, end-customer engagement programs, and large-scale internal and external meetings (e.g., North America Sales & Marketing Meeting (NASM)), ensuring strong customer engagement, commercial impact, and seamless cross-functional coordination. The ideal candidate should live in Philadelphia, PA or Appleton, WI. We’re looking for people who embody our values, aren’t afraid to challenge, innovate, experiment, and move at a fast pace. We’re always looking for ways to improve our products and ourselves. If this is you, we’d love to talk.

Requirements

University degree in Business Administration, Marketing, or similar
3–5+ years of experience in customer marketing, activation, events, or commercial marketing roles within a B2B environment
Proven experience in planning and executing customer or commercial events, including multi-stakeholder coordination
Strong project management skills with experience operating in cross-functional, matrixed organizations
Experience working closely with Sales teams and customer-facing stakeholders

Responsibilities

Lead the planning, coordination, and execution of customer-facing events, including distributor events, end-customer events, trade meetings, and targeted customer engagements.
Own event strategy and execution for key commercial moments, ensuring alignment with customer marketing priorities, brand standards, and commercial objectives.
Serve as a core partner in organizing and executing large-scale internal and customer-facing meetings, including but not limited to the North America Sales & Marketing Meeting (NASM).
Manage end-to-end event processes, including timelines, agendas, cross-functional coordination, external vendors/agencies, logistics, budget tracking, and post-event evaluation.
Ensure events deliver measurable impact through clear objectives, attendee engagement, messaging consistency, and post-event follow-up recommendations.
Provide support to Customer Marketing Managers and assist with executing the strategic distribution and segment priorities outlined and directed by the team.
Act as a central coordination point between Sales, Marketing, Product/Brand, Commercial Excellence, and external partners to ensure consistent execution of customer marketing initiatives.
Support the development and execution of localized customer marketing plans in alignment with regional priorities.
Secure the development of customized co-branded sales enablement materials, customer catalogs, presentations, event materials, and digital tools to support customer engagement and events.
Monitor customers’ overall product mix and recommend activation opportunities in collaboration with Key Account Managers or sales leads.
Manage and track the customer marketing and event-related budget within assigned scope.
Coordinate customer-facing product, segment, brand, and service communications in support of campaigns and events (training delivery responsibilities may sit in other roles, where applicable).