Customer Data Strategy Intern

Blue Nile • New York, NY

9d

About The Position

Signet Jewelers’ digital brand, Blue Nile, is seeking a Customer Data Strategy Intern to support the expansion and growth of our Customer Data Platform (CDP). In this role, you will collaborate closely with the CRM team to help enhance the activation of customer data. Goals for this internship include: 1st Party Data Assessment: Learn how first party customer data is collected and used across Blue Nile by reviewing what data we capture today and where gaps exist. Build an understanding of how missing or inconsistent data impacts personalization and how we can fill these gaps over time to push growth. Present findings at the end of the internship. Competitive Benchmarking Analysis: Learn how similar brands use a CDP to drive customer acquisition and retention, by researching competitor examples. Provide ideas to enhance our plan and future strategy. Present this plan at the end of the internship. This role will also contribute to: The integration of additional marketing channels with the CDP The connection between showrooms and actionable CDP data The ideal candidate has a strong interest in data-driven marketing and is eager to learn how customer data can power decision-making across an organization. This role requires intellectual curiosity, a willingness to develop new skills, and the ability to translate data into clear, actionable insights for various stakeholders.

Requirements

• Strong interest in data-driven marketing, customer analytics, predictive analytics, and marketing technology
• Currently pursuing or recently completed a degree in Marketing, Analytics, Business, Information Systems, or a related field
• Ability to learn new tools, platforms, and technical concepts quickly
• Basic familiarity with CRM systems, CDPs, or digital marketing channels
• Moderate familiarity with Excel and PowerPoint
• Strong analytical and problem-solving skills with attention to detail
• Effective communication skills, with the ability to translate data into actionable insights
• Self-motivated, organized, and comfortable working in a collaborative environment

Nice To Haves

• SQL knowledge a plus, but not required

Responsibilities

• Focus on these goals and present an actionable plan at the end of internship: 1st Party Data Assessment Competitive Benchmarking Analysis
• Support the CRM team in onboarding and powering new marketing channels with the Customer Data Platform (CDP)
• Support the connection of showrooms to the CDP, to enhance insights, personalization & conversions
• Contribute to ongoing optimization of CDP-powered initiatives

Benefits

• Hourly base pay: $17.00 - 19.50. Final pay rate shall be determined and is based on experience and qualifications.
• Hands-on experience working with a Customer Data Platform within a leading digital retail brand
• Exposure to how customer data powers marketing, personalization, and in-store experiences
• Opportunities to collaborate with cross-functional teams
• Development of technical, analytical, and professional skills applicable to careers in marketing technology and data analytics
• Insight into real-world challenges and best practices in data-driven decision-making

What This Job Offers

• Career Level: Intern
• Education Level: No Education Listed