Director, Customer Data & Audience Strategy

Thomson Reuters•Frisco, TX

2d•Hybrid

About The Position

The Director, Customer Data & Audience Strategy will lead the development and execution of a unified customer data and audience strategy that enables personalized customer journey, scalable activation, and measurable brand and pipeline impact. This role is responsible for transforming how Marketing manages, enriches, and activates customer data—leveraging modern CDP capabilities and AI-driven solutions to drive efficiency, insight, and growth.

Requirements

Bachelor’s degree in a quantitative, technical, or business-related field, or equivalent experience.
Significant experience leading customer data, audience strategy, marketing technology, or analytics functions in a complex, matrixed enterprise environment.
Strong understanding of CDPs, marketing data ecosystems, and data-driven audience activation.
Proven ability to lead cross-functional initiatives and influence senior stakeholders.
Experience managing teams and external partners in a matrixed environment.

Nice To Haves

Experience with AI-enabled data or marketing platforms.
Familiarity with enterprise data governance, privacy, and compliance considerations.
Background working closely with demand generation and marketing analytics teams.

Responsibilities

Own the strategy, roadmap, and operational health of the Customer Data Platform (CDP), including data ingestion, data quality, identity resolution, and profile management. Ensure the CDP supports scalable activation across downstream marketing and sales platforms.
Define and operationalize audience strategy across acquisition, cross-sell, up-sell, and retention use cases. Oversee segmentation governance, audience definitions, and lifecycle use cases in partnership with Marketing strategy and planning teams.
Lead third-party data enrichment initiatives (e.g., firmographic, intent, contact enrichment) to improve coverage, accuracy, and actionability of customer profiles. Drive standardization and continuous improvement of key attributes (e.g., job titles, personas, account linkage).
Sponsor and operationalize AI-powered capabilities (e.g., audience agents, data quality agents, whitespace analysis) within the CDP and affiliated platforms. Partner with enterprise Data & Analytics and Technology teams to ensure AI solutions are scalable, governed, and aligned to enterprise architecture standards.
Lead and develop a high-performing team spanning audience operations, data engineering, product management, and delivery coordination. Establish clear delivery cadences, sprint governance, and prioritization in collaboration with PMO and engineering partners.
Serve as a strategic partner to Marketing, Sales Operations, IT, Enterprise Architecture, Privacy Office, and Sourcing. Translate business needs into scalable data and audience capabilities while ensuring alignment with enterprise data and privacy standards.
Define success metrics tied to audience effectiveness, data quality improvements, activation adoption, and marketing-generated pipeline influence. Ensure transparency and reporting on progress, outcomes, and value creation.

Benefits

Flexible hybrid working environment (2-3 days a week in the office depending on the role)
Flex My Way policies designed to help manage personal and professional responsibilities
Work from anywhere for up to 8 weeks per year
Continuous learning and skill development opportunities
Grow My Way programming
Skills-first approach to career development
Flexible vacation
Two company-wide Mental Health Days off
Access to the Headspace app
Retirement savings
Tuition reimbursement
Employee incentive programs
Resources for mental, physical, and financial wellbeing
Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance
Two paid volunteer days off annually
Opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives
Market competitive health, dental, vision, disability, and life insurance programs
Competitive 401k plan with company match
Competitive vacation, sick and safe paid time off
Paid holidays (including two company mental health days off)
Parental leave
Sabbatical leave
Optional hospital, accident and sickness insurance paid 100% by the employee
Optional life and AD&D insurance paid 100% by the employee
Flexible Spending and Health Savings Accounts
Fitness reimbursement
Access to Employee Assistance Program
Group Legal Identity Theft Protection benefit paid 100% by employee
Access to 529 Plan
Commuter benefits
Adoption & Surrogacy Assistance
Access to Employee Stock Purchase Plan