Manager, Audience Strategy & Operations

Comcast • Philadelphia, PA

2d

About The Position

Comcast is seeking an experienced and detail-oriented Adobe Experience Platform (AEP) expert to build and manage audience segments in AEP for omnichannel campaign use. This role involves overseeing a team of Adobe Audience builders in Chennai and requires a strong understanding of AEP and FAC, including data management, segmentation, and audience activation. The candidate will have a proven track record of working with marketing technology stacks and enabling effective customer data strategies. This position requires experience working across marketing groups in a matrixed organization to execute multi-channel customer segmentation for critical marketing and communications campaigns, spanning channels such as digital, app, email, direct mail, SMS, and others. The ideal candidate will architect centralized audiences for campaigns that impact millions of consumers, demonstrating excellent communication skills, attention to detail, and a proactive approach to diving into projects. The role thrives in a fast-paced environment, requiring adaptability to pivot as needed for precise and timely execution.

Requirements

• 4+ years of experience in a campaign management role that includes audience segmentation, ideally in a large B2C consumer company
• Strong data skills including knowledge of relational databases, data lineage, QA, and validation processes.
• Fluency with Adobe tools required, including experience building audiences directly in Adobe Experience Platform and Federated Audience Composition
• Demonstrated track record of building and optimizing cross-channel customer and prospect audiences and/or journeys
• Superior organizational skills with ability to manage detailed work
• Creative problem solver, shows perseverance when presented with barriers
• Approachable and a strong team player
• Self-starter, works well under pressure and tight deadlines
• Strong written and communication skills are a must
• Proven ability to communicate and build cross-functional relationships

Nice To Haves

• Experience with campaign and segment management within on-site and off-site digital or media segmentation is also an added benefit.
• Understanding of campaign performance drivers across multiple segments

Responsibilities

• Build cross-channel customer segmentation using Adobe Experience Platform across channels such as digital, app, email, direct mail, SMS and other channels working within the tool to create customer and prospect journeys that will be engaged at multiple touchpoints
• Work across multiple teams at Chennai and Comcast HQ to vet and finalize requirements, build segments, monitor results, and continuously optimize efforts
• Serve as a partner and resource for Campaign Operations build functions, and data accuracy across Chennai and Comcast HQ and field counterparts
• Works collaboratively with MarTech partners on technical requirements to support new needs and enhancements
• Develops standardized targeting as needed to support the business needs and drive results
• Leverages knowledge of segmentation, testing, predictive analytics, and business intelligence to make suggestions and optimize results
• Partner with Campaign Ops director and MarTech product team to influence Audience product roadmap, ensuring products are evolving to meet the needs of the business
• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent and punctual attendance.
• Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
• Other duties and responsibilities as assigned.

Benefits

• Benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools that are personalized to meet the needs of your reality—to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the benefits summary on our careers site for more details.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager