Analyst, Audience Strategy

The New York Times•New York, NY

5d•$75,000 - $85,000•Hybrid

About The Position

The New York Times' Advertising team is looking for an Analyst, Audience Strategy who is experienced in transforming complex audience and market data into compelling insights. You will support the Audience Strategy team within The New York Times Advertising. You will conduct in-depth analyses to inform advertising strategies and increase revenue growth. This is a hybrid role based in our New York headquarters, reporting to the Director, Audience Strategy. You can typically expect to be in the office 3 days per week. About the Role: This role is a unique opportunity to blend analytical rigor with strategic thought, contributing directly to how we communicate the value of The New York Times' audience to advertisers. You will lead impact by applying data to tell powerful stories and help advertisers connect with our highly engaged audience.

Requirements

3+ years of experience in market research or audience insights role
Experience collecting and interpreting complex data sets, identifying trends and drawing relevant conclusions. Proficient in statistical analysis and experienced with various research methodologies (e.g., surveys, focus groups, syndicated data).
Experienced in developing and delivering compelling presentations to both technical and non-technical audiences.
Experience building narratives grounded in data, transforming raw information into engaging and memorable insights that resonate with partners.

Nice To Haves

Proficiency with data analysis tools (e.g., Excel, Google Sheets, SQL, Python, R, and Crosstab software).
Deep curiosity about the evolving advertising landscape, adapt to new information, technologies, and evolving market dynamics.
Experience working in media, advertising, or publishing.
Experience with data visualization platforms (e.g., Tableau, Looker).
Familiarity with syndicated research tools (e.g., Comscore, MRI-Simmons, Ipsos Affluent).

Responsibilities

Be an expert in all insight-gathering tools and methodologies, enhancing our analytical capabilities by staying on top of industry trends, research methodologies, and new data sources.
Conduct quantitative and qualitative research to identify main audience segments, understand their motivations, and uncover relevant insights. Summarize complex data into clear, and compelling narratives for all partners.
Lead the development of audience narratives and compelling presentations, based on goals set by a manager or director. Craft, data-driven stories that showcase the value of The New York Times' audience to potential advertisers.
Handle most, if not all, custom insights requests independently. Contribute to the design of custom research and independently analyze findings.
Align on research goals and ensure you integrate insights into broader strategies by working with cross-functional teams, including sales, strategy, and product marketing. Often participate in presentating complex information to partners and clients.
Act as the daily lead for 1-2 verticals, overseeing custom insights requests and bringing in a manager or director for larger needs.
Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.