Customer Data & Insights Analyst

Knitwell Group • New York, NY

3d • $66,500 - $70,000 • Hybrid

About The Position

The Marketing Analytical Services (MAS) team is seeking a Customer Data & Insights Analyst to support the LOFT and Ann Taylor brands. This role transforms customer and marketing data into actionable business insights, identifies opportunities, measures marketing effectiveness, and supports strategic decisions across CRM and marketing initiatives. It combines technical skills, business acumen, problem-solving, and the ability to make recommendations that support customer engagement and business growth.

The position reports to the Senior Manager, CRM Analytics and partners with leaders in Campaign Management, Digital Analytics, and Marketing. The analyst will support reporting and analysis, data quality, marketing performance measurement, campaign execution, and business recommendations. The role also offers access to AI platforms to explore workflow automation, prompt engineering, and translating technical AI features into business strategies.

The position works 3–4 days per week in the NYC office. Applicants must be authorized to work for any employer in the United States without sponsorship.

Requirements

• Bachelor’s degree in Mathematics, Statistics, Analytics, Computer Science, or a related quantitative field.
• 3–5 years of hands-on experience with SAS programming, including PROC SQL and SAS Macros.
• Strong SQL development and data manipulation skills.
• Experience analyzing large datasets to identify trends, opportunities, and actionable business insights.
• Strong learning agility and analytical thinking, with the ability to learn new business concepts, processes, and technologies.
• A disciplined, structured approach to coding, analysis, and problem-solving.
• Ability to analyze complex and ambiguous business requests, connect information, and develop clear, logical, actionable solutions.
• Excellent written and verbal communication skills, including the ability to translate complex analyses into clear business recommendations.
• Strong attention to detail and ability to manage multiple priorities in a fast-paced environment.
• Authorization to work for any employer in the United States without sponsorship.

Nice To Haves

• Master’s degree in Mathematics, Statistics, Analytics, Computer Science, or a related quantitative field.
• Experience supporting CRM, customer analytics, loyalty, or direct-to-consumer marketing programs.
• Familiarity with customer segmentation, campaign measurement, test-and-control methodology, and retail analytics.
• Experience with marketing automation or Email Service Provider platforms such as Bluecore.
• Knowledge of statistical modeling, forecasting, or predictive analytics techniques.

Responsibilities

• Develop, maintain, and optimize SAS programs for reporting, automation, and analytical initiatives.
• Write and execute complex SQL queries using PROC SQL and Macros to extract, transform, and analyze large customer and marketing datasets.
• Partner with business stakeholders to understand objectives and translate requirements into analytical solutions.
• Build and maintain recurring reports, dashboards, and performance tracking tools for key business and customer metrics.
• Develop, maintain, and optimize data feeds and file transfer processes for internal business partners and external vendors.
• Identify, monitor, and validate data quality issues, and help ensure their timely resolution and data integrity.
• Analyze marketing performance across CRM channels, including email, direct mail, paid social, and promotional campaigns.
• Measure campaign effectiveness using test-and-control methodologies and evaluate customer behavior, sales, orders, and margin performance.
• Analyze customer trends, segmentation strategies, and lifecycle performance to identify growth and retention opportunities.
• Prepare presentations and written recommendations to support informed business decisions.
• Support campaign execution through customer file extraction, validation, and deployment in marketing platforms such as Bluecore.
• Explore AI-enabled workflow automation, use prompt engineering, and translate technical AI features into business strategies.

Benefits

• Merchandise discount at select KnitWell Group brands, subject to each brand’s discount policies.
• Individual development support and opportunities for career mobility within the family of brands.
• Local volunteer opportunities, annual donation and volunteer match for eligible nonprofit organizations, and philanthropic activities.
• Medical, dental, and vision insurance.
• 401(K).
• Employee Assistance Program (EAP).
• Paid time off and holidays.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level