Data Activation & Insights Analyst

AMB Group, LLC•Atlanta, GA

About The Position

The Data Activation & Insights Analyst drives lead generation, fan intelligence reporting, and CRM administration for the Atlanta Falcons, Atlanta United FC, Atlanta City FC, and Mercedes-Benz Stadium. The role supports ongoing CRM enhancement by identifying opportunities to improve processes, reporting, data quality, and user experience. It performs complex queries and analyzes the ticket sales journey, working with marketing, sales, and retention leadership to provide insights about fans and evaluate campaign performance. The analyst also analyzes the holistic revenue funnel and builds and maintains dashboards to support data-driven decision-making. The position serves as a primary contact for CRM development, reporting, and support across AMB Sports & Entertainment. It partners with stakeholders across the organization and reports to the Data & Insights Manager.

Requirements

Bachelor's degree required; Computer Science, Data Engineering, Business Analytics, or a related field preferred.
At least 1 year of experience in a data, analytics, or CRM role.
Advanced knowledge of database querying and SQL, with a strong understanding of manipulating complex tables across disparate sources.
Strong data visualization skills and experience with visualization software and real-time dashboards.
Demonstrated analytical aptitude and high proficiency in Excel.
Exceptional attention to detail, communication, time management, and organizational skills.
Strong verbal skills and the ability to present, convey, and collaborate on analytical findings.
Ability to work independently and collaboratively in a fast-paced, high-volume environment, with an emphasis on accuracy and timeliness.
Strong problem-solving skills and the ability to work on complex problems requiring analytical, conceptual, and quantitative ability.
Self-starter who can develop outputs independently before requesting assistance.
Demonstrated practice of the Blank Family of Businesses' Core Values: Put People First, Listen and Respond, Include Everyone, Innovate Continuously, Lead By Example, and Give Back to Others.
Servant-leader mentality and ability to build trust-based relationships with associates across the organization.

Nice To Haves

Degree in Computer Science, Data Engineering, Business Analytics, or a related field.
Experience with CRM platforms and familiarity with customer data platforms (CDPs), email service providers (ESPs), and marketing technology ecosystems.
Understanding of CRM data, sales processes, audience segmentation, and campaign activation.
Experience supporting sales or marketing teams.
Experience with Power BI.

Responsibilities

Act as a primary point of contact for CRM development, reporting, and support needs across the AMBSE organization.
Partner with Sales, Service, Marketing, and other stakeholders to translate business needs into CRM enhancements and scalable solutions.
Build and launch targeted campaigns and prospect audiences to support lead generation, engagement, and revenue opportunities.
Identify and develop opportunities across the CRM, Customer Data Platform (CDP), and Email Service Provider (ESP) to automate processes, streamline audience activation, and make sales and marketing campaigns more efficient and scalable.
Analyze and report on sales and service representative activity, success, and pipeline efficiency.
Build and maintain Power BI dashboards tracking sales, marketing, and fan insights, including lead generation, pipeline performance, sales activity, fan demographics, and business trends.
Develop reporting, analysis, and strategic recommendations to support AMBSE stakeholders' business goals.
Collaborate with the Manager and Director of Revenue Strategy and Analytics to develop methods for fan data capture, standardization, and trend identification.
Develop expertise in AMBSE's business intelligence and data warehousing environment.
Identify, troubleshoot, and resolve ad-hoc service and email requests promptly, using sound decisions based on available facts.
Collaborate with department leaders and champion data-driven decision-making across the organization.
Perform other related duties as assigned.