Customer Content Strategy Lead

Geotab • Oakville, ON

11h • Hybrid

About The Position

Geotab is seeking a Customer Content Lead who will define and govern the lifecycle content strategy that powers customer onboarding, adoption, retention, expansion, and advocacy. In this role, you’ll build content as a scalable system — ensuring programs are consistently framed, reusable, and commercially aligned across segments and regions. Geotab is a global leader in IoT and connected transportation and certified “Great Place to Work™.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities. Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab’s open platform and Geotab Marketplace ®, offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes. Our team is growing and we’re looking for people who follow their passion, think differently and want to make an impact. Ours is a fast paced, ever changing environment. Geotabbers accept that challenge and are willing to take on new tasks and activities - ones that may not always be described in the initial job description. Join us for a fulfilling career with opportunities to innovate, great benefits, and our fun and inclusive work culture. Reach your full potential with Geotab.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, Business, or a related field, or equivalent combination of education and relevant experience.
• 5-8 years of experience in content strategy, lifecycle marketing, or customer marketing, with ownership of content frameworks supporting post-sale customer journeys.
• Proven ability to design content systems and frameworks — not just individual assets — at scale across regions and segments.
• Strong understanding of B2B SaaS customer lifecycles and value storytelling.
• Experience working with marketing automation and lifecycle programs, including event-driven journeys and behavioral triggers.

Nice To Haves

• Content strategy, UX writing, or marketing certifications considered an asset.

Responsibilities

• Define the end-to-end lifecycle content strategy across onboarding, adoption, retention, expansion, and advocacy stages.
• Develop and maintain message hierarchies and value narratives that evolve with customer maturity and lifecycle stage.
• Design reusable content frameworks that enable scale across regions, segments, and channels without duplicative effort.
• Partner with the Marketing Automation Lead to align content to event-driven journeys, behavioral triggers, and lifecycle programs.
• Translate lifecycle strategy into clear content briefs for shared services, including Content, Learning, and Localization teams.
• Ensure consistency and quality of lifecycle messaging across all customer-facing touchpoints.
• Review performance and effectiveness of lifecycle content and recommend optimizations based on engagement and outcomes.
• Act as the primary content strategy partner for Retention & Success, Expansion & Advocacy, and Strategic Accounts leads.

Benefits

• Flex working arrangements
• Home office reimbursement program
• Baby bonus & parental leave top up program
• Online learning and networking opportunities
• Electric vehicle purchase incentive program
• Competitive medical and dental benefits
• Retirement savings program

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level