Lead Content Strategy and Performance Manager

H&R Block

14h • Hybrid

About The Position

H&R Block is seeking a Lead Content Strategy and Performance Manager to join their Corporate Communications team. This role reports to the VP of Corporate Communications and is responsible for ensuring the right message reaches the right audience at the right time. The manager will align channel strategy to business priorities, improve user experience, and drive consistency, efficiency, and performance across all communication touchpoints. This position requires a blend of strategy and execution, leading cross-functional editorial planning, optimizing channel performance, and building systems and relationships to support communicators. The goal is to make content work harder and drive business results, solving complex communication challenges, building operational excellence, and creating seamless experiences.

Requirements

• Bachelor’s degree in a related field or the equivalent through a combination of education and related work experience
• 8+ years of experience in content strategy, editorial strategy, communications, digital marketing, or a related field, with demonstrated ownership of enterprise‑level content initiatives

Nice To Haves

• Experience with enterprise calendaring and editorial planning tools to manage complex, cross‑functional content pipelines
• Working knowledge of Adobe Experience Manager and/or Adobe Writer for structured content authoring and publishing

Responsibilities

• Lead integrated content strategy aligned to business priorities and audience needs
• Define channel roles, messaging hierarchy, and content frameworks
• Ensure consistency across internal and external channels
• Offer guidance grounded in data, insights, and audience needs
• Own enterprise editorial calendar and weekly/monthly content planning cadence
• Drive cross-functional alignment on key moments and messaging priorities
• Oversee content governance standards, workflows, and approvals
• Provide strategic oversight of channel mix and content distribution
• Continuously optimize based on audience behavior and performance data
• Ensure a seamless, consistent user experience across touchpoints
• Manage the intranet and media site to troubleshoot and optimize content
• Ensure messaging is delivered in a timely manner during crisis situations
• Define KPIs and success metrics across channels
• Translate data into insights and actionable recommendations
• Build reporting frameworks that connect content to business impact
• Manage content and channel investment strategy
• Allocate resources based on performance and priority initiatives
• Identify efficiencies and opportunities to scale impact
• Balance strategic investments with tactical platform maintenance needs
• Establish internal and external benchmarks for content performance
• Monitor industry trends and emerging best practices
• Drive test-and-learn culture to improve effectiveness over time
• Scale successful content strategies and solutions across other enterprise platforms

Benefits

• Competitive compensation
• Medical and prescription drug coverage
• H&R Block Retirement Savings Plan (401(k) Plan)
• Employee Assistance Program
• Virtual fitness center programs
• Associate discount program
• Business Travel Accident Insurance
• Associate Tax Prep benefit

What This Job Offers

• Job Type: Full-time
• Career Level: Senior